Born in the 1980s, the source of Yao-Chung Liu creativity is words, and how slogans can engage in a humorous dialogue with space. Running a red carpet down a fire escape, he contrasts the glamour of a Hollywood film premiere evoked by carpet with the fire escape, a contrast complimented with the words “YOU ARE A STAR” lit up in neon on the window facing outside, reminding passers-by that everyone is unique and irreplaceable, and no less glamorous than celebrities.