Zegna trademarks advertisement

Enrico Mercatali1940

Fondazione Zegna

Fondazione Zegna
Valdilana BI, Italy

The advertisement shows the first registered trademarks of Ermenegildo Zegna. In many advertisements the Astrum Zegna, Soltex Zegna, FZA Zegna and A.D.A.M. Zegna trademarks were often represented alongside a guarantee of the authenticity and quality of Zegna fabrics. They were often also accompanied by propaganda slogans using such words as "conquest", "victory" and "avant-garde" reflecting that period in Italy's history (1930 - 1943).


  • Title: Zegna trademarks advertisement
  • Creator: Enrico Mercatali
  • Date Created: 1940

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