Chanel is a French luxury fashion house that was founded by couturière Coco Chanel in 1910. It focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. The company is currently owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel.
In her youth, Gabrielle Chanel gained the nickname "Coco" from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women's taste for elegance in dress, with blouses, suits, trousers, dresses, and jewellery of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion. The Chanel product brands have been personified by male and female fashion models, idols and actresses, including Jennie Kim, Margot Robbie, Lily Rose-Depp, Nicole Kidman, Keira Knightley, Kristen Stewart, G-Dragon, Pharrell Williams, Cara Delevingne, and Marilyn Monroe.
Chanel is well known for the perfume Chanel No. 5 and the Chanel Suit. Chanel's use of jersey fabric produced garments that were comfortable and affordable.