Jeffrey Shaw is a visual artist known for being a leading figure in new media art. In a prolific career of widely exhibited and critically acclaimed work, he has pioneered the creative use of digital media technologies in the fields of expanded cinema, interactive art, virtual, augmented and mixed reality, immersive visualization environments, navigable cinematic systems and interactive narrative. Shaw was co-designer of Algie the inflatable pig, which was photographed above Battersea Power Station for the 1977 Pink Floyd album, Animals.
Shaw's numerous internationally exhibited and critically acclaimed artworks are milestones of technological and cultural innovation that have had a seminal impact on the theory, design and application of digital media in art, society and industry, and his artistic achievements are amongst the most cited in new media literature. During his career, his works have been presented at leading public galleries museums including the Stedelijk Museum Amsterdam, Centre Georges Pompidou Paris, Kunsthalle Bern, Guggenheim Museum New York, ZKM Karlsruhe, Hayward Gallery London and Power Station of Art Shanghai.