Jean-Baptiste Réveillon was a French wallpaper manufacturer. In 1789 Réveillon made a statement on the price of bread that was misinterpreted by the Parisian populace as advocating a lower wages. He fled France after his home and his wallpaper factory were attacked and set on fire in what came to be known as the Reveillon riot. In 1791 he leased his business premises to the wallpaper manufacturer Jacquemart & Bérnard.