Jiang Ziya, also known by several other names, was a Chinese noble who helped kings Wen and Wu of Zhou overthrow the Shang in ancient China. Following their victory at Muye, he continued to serve as a Zhou minister. He remained loyal to the regent Duke of Zhou during the Rebellion of the Three Guards; following the Duke's punitive raids against the restive Eastern Barbarians or Dongyi, Jiang was enfeoffed with their territory as the marchland of Qi. He established his seat at Yingqiu.