The 2015 MIDNIGHT MOMENT season – which brought us into the 4th year of the Midnight Moment program – explored how contemporary viewers’ daily sophistication with screens looks when “super-sized.” From the historic "Screen Tests 1964-66" of Andy Warhol to the playful animated television viewers of OSGEMEOS’s "Parallel Connection," the stars of the films stared right at the audience, creating a different type of self-awareness than snapping a photo of oneself. Other visual artists used camera movement with a myriad of techniques that referenced different decades or centuries to challenge our sense of time and place. Marco Brambilla’s "Apollo XVIII" placed us at the fictional launch of a lunar voyage, collaging historic NASA footage with CGI. Richard Garet’s "Perceptual: Sonic Landscape / Midnight Blink" generated an abstract, pulsating color-field transposed from local sounds. And Shahzia Sikander’s "Gopi-Cotagion" fluttered a bird-like migration, transformed from an overlooked shape in illustration, across the plazas.
Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program of the Times Square Alliance, with additional partners of participating sign holders and artists.
Times Square Arts is generously supported by the National Endowment for the Arts. This program is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council and is made possible by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.