SOCH Outreach is an initiative by Sharmeen Obaid Chinoy to empower Pakistanis through visual arts and education. Our vision is to invest in developing enlightened and responsible citizens, equipping them with the critical thinking skills to make informed decisions about their lives.
Our mission is to create a unique platform that provides access to film and filmmaking for marginalized and underserved communities across Pakistan, by running Mobile Cinema and School Outreach programs and offering workshops and training on film production and other related skills.
SOCH Outreach is also dedicated to elevating the status of women and creating awareness about their rights. We are committed to using storytelling and film to build a more just and equitable Pakistan for all.

All content on this website has been gathered, curated, and documented through a series of interviews, following oral history traditions. Families and communities from Pakistan and the diaspora generously shared their inherited and lived knowledge and traditions. The featured recipes are likewise derived from handwritten and memory-based narratives.