We Wear Culture

The stories behind what we wear

In collaboration with

Musée des Arts DécoratifsThe Metropolitan Museum of ArtThe Kyoto Costume InstituteThe Victoria and Albert MuseumMuseo Salvatore FerragamoChhatrapati Shivaji Maharaj Vastu Sangrahalaya (CSMVS)Museo Frida KahloMuseum of Ethnic Costumes, Beijing Institute of Fashion TechnologyBritish Fashion Council
and 180 more collections
"Fashion has to reflect who you are, what you feel at the moment, where you're going."– Pharrell Williams

Ingrid Nilsen's take on fashion's biggest trends

The YouTube creator's favorites

Discover more stories about the trends we wear

From the court at Versailles to the streets of Tokyo

Explore the connections between art and fashion

Discover more icons and trendsetters

Famous faces and designers

Learn more about the craft in our clothes

The craft and stories behind what you wear

The Color Palette of Fashion

Discover the rich color palette of the world's textiles, dresses and accessories

A new kind of fashion film

House of Worth, Westwood, Chanel, Comme des Garçons, and Ferragamo – all in Virtual Reality

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Get the best immersive experience by viewing this content on your smartphone with Google Cardboard. Learn more about Cardboard.

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