By ESPM | O Inusitado em Constante Movimento
Alegria e Companhia, Turma do Barulho, Mangá Brasil, Mangá Booken e Little Lulu
José Francisco Queiroz, an advertising agent, collected the first copies of printed magazines published between 1940 and 2010. Donated to ESPM, collection No. 1, comprising of 995 issues, is part of the country's editorial memory. This exhibition is also one of the actions to celebrate 70 years of ESPM.
Infâncias plurais
Comic books became known, in Brazil, by the name "gibi" – a 1940's slang for kids. This association of comic books with children seems to be present since the appearance of the first publications of the genre here, with stories and characters aimed at young readers.
The titles gathered here bring representations of this youthful spirit and speak of the multiple childhoods that inhabit our cities, our times, our memories, and our imagination. That it reminds us that there is no single way to represent (and live) childhood.
Alegria e Companhia (1983) by Developed by the children's division of Editora Abril and by the team coordinated by Waldyr Igayara.ESPM | O Inusitado em Constante Movimento
Alegria e Companhia
Produced by Editora Abril as of 1983, the first edition of the fortnightly comics Alegria e Companhia aimed to bring parents closer to their children, with a focus on young children.
To pursue this purpose, the comics had, in each issue, a story, a “classic in little verses,” a classic story told through 23 illustrations, and a few verses.
Explanations about how the world works, hobbies, games, a humor page, and a toy booklet.
As the main character, the comics featured the clown Alegria, developed by the children's division of the editor and by the team coordinated by Waldyr Igayara.
The clown, after the comics Alegria e Companhia, had a solo comic book entitled Alegria em Quadrinhos, which had 57 editions between March 1986 and July 1989, in addition to an almanac in December 1988.
The character also appeared in the comics Misto Quente, also published by Editora Abril, a publication that mixed an album of stickers, comics, and articles.
Turma do Barulho (1996) by José Roberto de Carvalho and Sandra Helena Alves PereiraESPM | O Inusitado em Constante Movimento
Turma do Barulho
Turma do Barulho was a children's/pre-teens comics created by artist José Roberto de Carvalho, known as Jótah, in partnership with producer and colorist Sany, which had only 12 editions.
TDB tells the adventures of a group of teenagers in the school universe, but with bold, irreverent, and demolishing attitudes.
Swearing, graffiti on walls, skipped classes, cheating on exams, fights, bullying, and an arsenal of less-than-docile habits made TDB the antipode of well-behaved childhood represented in children's comic books.
The exposed sexuality of 10-year-old characters, such as Milu and Babi, signaled generational changes.
With the departure of Maurício de Sousa, Editora Abril hosted projects from national comics to compose the label Abril Jovem, such as Jótah's.
Produced at the Jota & Sany studio, at Rua Direita, downtown São Paulo, TDB displayed a layout with loose scenes, some without frame and with contrasting colors, thanks to a team of artists from animation whose contribution made TDB an innovative project.
Distributed on newsstands since April 1996, it was officially launched after a lot of research with children at an age close to the characters, which took place at number 5, surrounded by stories from Folhinha and TV Globo.
However, on the following day, Editora Abril, in crisis, buried several titles, including TDB, although six editions were already published.
Relaunched in 1997 by the small publisher Press, the characters from TDB survived for another six issues. Nevertheless, the comic book stood out in the artistic and publishing market of comics.
Mangá Brasil (1998) by Eduardo MüllerESPM | O Inusitado em Constante Movimento
Revista Mangá Brasil
Revista Mangá Brasil #1 - Year 1 was first published by Kingdom Comics in the year 2000.
With 32 two pages and a 13.5 cm x 19.0 cm format, it featured an original story entitled INTRON.
Produced by Deadline Studios, with script and drawings by Eduardo Müller, artwork by Eduardo Müller and Mártin Flores, and colors by Daniel HDR and Eduardo Müller.
The magazine also featured the story BAD DOLL, with a script and art by Rogério Hanata.
In total, Mangá Brasil had only two editions, ending in Revista Mangá Brasil #2 - Year 1.
Mangá Brasil ANIPARO (2000)ESPM | O Inusitado em Constante Movimento
Revista Mangá Brasil Aniparo
Revista Mangá Brasil Aniparo | Channel #1 - Year 1 was first published by Kingdom Comics in the year 2000. With 32 pages and 13.5 cm x 19.0 cm format, Aniparo | Channel #1 - Year 1 featured a fighting tournament between anime and video game characters of the time.
Readers participated by sending letters with the choice of the winning character and, as an incentive, they competed in a Nintendo 64 video game.
Aniparo had a total of three editions, the following two being:
Aniparo | Channel #2 - Year 1 and Aniparo | Channel #3 - Year 1.
Mangá Booken (1998) by Various authorsESPM | O Inusitado em Constante Movimento
Revista Mangá Booken
Revista Mangá Booken | Year 1 – No. 1 was first published by M & C - Mídia e Comunicação Editora in the year 1998. In magazine format (21.0 cm x 26.5 cm) and 76 pages, Mangá Booken brought information about anime and manga, as well as original stories.
Mangá Booken had a total of four editions: Mangá Booken | Year 1 – No., Mangá Booken | Year 1 – No. 2, Mangá Booken | Year 1 – No. 3, and Mangá Booken | Year 1 – No. 4.
Little Lulu (1982) by Marjorie Henderson BuellESPM | O Inusitado em Constante Movimento
Little Lulu
In this exhibition, Little Lulu No. 100 brings the "1st story of Lulu". Little Lulu is a fictional character from the North-American cartoonist Marge, or Marjorie Henderson Buell (1904-1993).
Em 1935, o jornal The Saturday Evening Post
publica a primeira charge de Luluzinha nos EUA.
In the story, the girl, who has small features, throws banana peels on the floor of a church. The image depicts Little Lulu's mischief as the bridesmaids and grooms slip as they pass through the central aisle of the wedding ceremony.
The editorial cartoons, drawn entirely by Marge, composes the North-American newspaper until the mid-1940's.
At that time, Little Lulu's first comic book appeared, edited by Dell Comics/Western Publishing, which also had the participation of cartoonist John Stanley in the development of scripts and characters.
With the success of the publication, Stanley invites Irving Tripp to design part of the editions. The duo transforms the features of Marge’s girl into the Little Lulu we know.
In Brazil, the comics arrived on newsstands in 1955 by the publisher O Cruzeiro.
In the 1960s, Little Lulu's gang conquered the Brazilian public, when the song by Erasmo Carlos and Roberto Carlos, Festa do Bolinha, is interpreted by Trio Esperança, a doo-wop and soul vocal group from Rio de Janeiro.
Little Lulu (1982) by Marjorie Henderson BuellESPM | O Inusitado em Constante Movimento
In the 1970s, Little Lulu debuted at Editora Abril in a monthly, themed, and almanac editions.
In this exhibition, Little Lulu No. 100 brings the "1st story of Lulu". Little Lulu is a fictional character from the North-American cartoonist Marge, or Marjorie Henderson Buell (1904-1993).
In the 1990s, Cinar studio released the cartoon The Little Lulu Show. First broadcast in Brazil in 1998, the series returns to the screens on Netflix, where it will be available until the beginning of 2021.
Work protected by Law 9,610/98. Total, partial, or commercial dissemination of this content is prohibited without prior authorization.
Donation
José Francisco Queiroz
Management of the collection
Library/PPGCOM-ESPM
Curatorship
Cátedra Memória Instituto Cultural ESPM
Grupo de Pesquisa MNEMON (ESPM/CNPq)
Grupo de Pesquisa LEMBRAR (ESPM-Rio/CNPq)
Curatorship and Editorial Research
Ana Lúcia Gimenez Ribeiro Lupinacci
Carolina Aranha Guimarães Oliveira
Cristina Helena Pinto de Mello
Débora Regina Bacega
Lucia Santa Cruz
Mônica Rebecca Ferrari Nunes
Pedro de Assis Pereira Scudeller
Wagner Alexandre Silva
Visual Identity of the Exhibition
Ana Lúcia Gimenez Ribeiro Lupinacci
Information Management
Debora Cristina Bonfim Aquarone
Débora Matos da Silva
Karina Yoshida
Matheus Felipini Fernandes da Silva
Regiane Aparecida Correia Melo
Santiago Mendes Araújo
Copies of Collection No. 1 are available for consultation at the ESPM Library - SP. Access the exhibition catalog here.
