BA Fashion Communication and Promotion

Graduates 2020

By Central Saint Martins

Fashion Communication and Promotion at Central Saint Martins focuses on how fashion can be communicated and promoted through different media. The curriculum allows students to explore photography, graphic design, branding, styling, production, film and digital media.

This year’s graduating students have perhaps faced more challenges than in previous years. The Covid pandemic has forced them to reconsider their approach to creative practice, particularly in relation to collaboration and access to resources.

FCP has a reputation for innovation. The work presented in this collection shows how students have, despite restrictions, harnessed both traditional and new media to create images, platforms, publications and promotional campaigns that continue to question established formats and conventional themes in visual communication.
The students featured here will become photographers, art directors, film-makers, brand consultants, image-makers, stylists and journalists; indeed, many have already starting working in the fashion industry and building a reputation for themselves.

11 03 15 06 (preview) (2020-06-30) by Harry BradburyCentral Saint Martins

11 03 15 06

Harry Bradbury

11 03 15 06 (preview) (2020-06-30) by Harry BradburyCentral Saint Martins


11 03 15 06 is a project that inspects the archetypes of masculinity, men’s clothing and articles of status through styled, still-life and portrait photography.

@harry.bradb

11 03 15 06 (Preview) (2020) by Harry BradburyCentral Saint Martins

11 03 15 06 (Preview) (2020) by Harry BradburyCentral Saint Martins

The Aether Deck (Preview) (2020-07-08) by Rachel WongCentral Saint Martins

The Aether Deck

Aurora Rachel Wong

The Aether Deck (Preview) (2020-07-08) by Rachel WongCentral Saint Martins

‘Know thyself’, a famous maxim suggested by the Oracle of Delphi. In the light of our social contract, we are not, in philosophical terms, ‘authentic’ in any sense. The purpose of my project is to demonstrate the authenticity and the importance of realising the future is not a mere phantom but a compartment holding the solid true self. The Aether Deck acts as a medium to revolt against the inauthenticity. It is for the audience to realise there is something more than just the social contract. To be authentic, for a split moment in this inauthentic society. To see ourselves not just as a mere phantom. 

The Aether Deck (Preview) (2020-08-09) by Rachel WongCentral Saint Martins

The Aether Deck (Preview) (2020-07-08) by Rachel WongCentral Saint Martins

Relax (Preview) (2020-07-06) by Wing To FungCentral Saint Martins

Relaxzine

Wing To Fung

Relax (Preview) (2020-07-06) by Wing To FungCentral Saint Martins

The concept of Relaxine with my personal experience of conversion therapy that I went through 5 years ago. During this time, I discovered a lot about self-care and escapism; which play an important role in my recovery and mental health journey. Although self-care is part of everybody’s vocabulary, it seems to be about the individual as a solution rather than solving their own problems as a collective to change the system causing them harm. For this project I have explored the ideology of self-care in this capitalist world, creating a visual publication that questions our choices, values, and the connections between ourselves, others, the world.

@wingtofung

Relax (Preview) (2020-07-06) by Wing To FungCentral Saint Martins

Relax (Preview) (2020-07-06) by Wing To FungCentral Saint Martins

Relax (Preview) (2020-07-06) by Wing To FungCentral Saint Martins

Motive (Preview) (2020-07-06) by Jake OsmanCentral Saint Martins

Motive

Jake Osman

Motive (Preview) (2020-07-06) by Jake OsmanCentral Saint Martins

We no longer live in an age of the rave. A cultural shift has taken place and this deserves to be recorded. We now live in the age of the motive. This is a time where we can learn and educate ourselves from the origins of dance music culture and apply it to the current scene. Motive is an ode to the past, a documentation of the present, a visual encapsulation of where we are headed as a scene and as a movement that forms an important part of the cultural landscape of our time and a platform for future talent to be showcased. 

@jake__osman

Motive (Preview) (2020-07-06) by Jake OsmanCentral Saint Martins

Motive (Preview) (2020-07-06) by Jake OsmanCentral Saint Martins

Motive (Preview) (2020-07-06) by Jake OsmanCentral Saint Martins

Talaga by Mona Bakht

Talaga is a documentary which responds to the question ‘where are you really from?’ 
Talaga means ‘really’ in the Philippine language Tagalog. 
A film which explores the journey of the Filipino diaspora within London, visually and sonically communicated through phone-call narratives between a mother and daughter and their personal experiences. Meeting people at the forefront of the Filipino movement from inside the lens of London, visiting the rich themes of Religion, Food, and Family. 

@monamoloko

THOMMAS (Preview) (2020) by Mark MutyambiziCentral Saint Martins

THOMMAS by Mark Mutyambizi

THOMMAS (Preview) (2020) by Mark MutyambiziCentral Saint Martins

THOMMAS (Preview) (2020) by Mark MutyambiziCentral Saint Martins

THOMMAS (Preview) (2020) by Mark MutyambiziCentral Saint Martins

Same People (Titles) by Saskia Victoria RowlandsCentral Saint Martins

Same People by Saskia Rowlands

Same People  is a documentary which explores the lack of disability representation within the fashion industry. Based on my childhood friendship with Simone, who has Cerebral Palsy, and my subsequent frustration at the lack of disability awareness whilst studying fashion at university - the film follows my journey in search for answers. Featuring activists, icons and educators, Same People is a film about the social fragility of the disabled body within an industry obsessed with perfection - but ultimately, is a call to arms about the power of clothing to change people’s lives.   

@samepeoplefilm

In Presence (Preview) (2020-06-30) by Emeline LambertCentral Saint Martins

In Presence

Emeline Lambert

In Presence (Preview) (2020-06-30) by Emeline LambertCentral Saint Martins

In Presence is a photographic project focusing on actors’ portraits. The idea behind the project was to question the place and weight of the concept of physical performance and transformation through actors. What does it mean to “lend” your body and mind to another character, in order to tell their story? Each actor picked a character they felt especially close to and, for an hour or two, proceeded to navigate the space as if they became other, became their character. The project captures this silent conversation between the actor and the character and also interrogates the effects of the emotional aftermath.

In Presence (Preview) (2020-06-30) by Emeline LambertCentral Saint Martins

In Presence (Preview) (2020-06-30) by Emeline LambertCentral Saint Martins

Ear Party (Preview) (2020-07-08) by Avesta LalyCentral Saint Martins

Ear Party

Avesta Laly

Ear Party (Preview) (2020-07-08) by Avesta LalyCentral Saint Martins

Ear Party is an online platform dedicated to documenting the intricacies of popular culture in the creation and experience of sound and moving image. With a focus on pieces that compare the upscale, the home-made low-budget and the in-between. Ear Party uncovers parts of sound and moving image which we may overlook. The platform exists as an entertaining, honest guide for sound designers, filmmakers and for those interested in the popular culture surrounding these topics.

www.earparty.co.uk

Jordan Sapiano-Lue (Preview) (2020-07-09) by Jordan Sapiano-LueCentral Saint Martins

Yardie

Jordan Sapiano-Lue

Jordan Sapiano-Lue (Preview) (2020-07-09) by Jordan Sapiano-LueCentral Saint Martins

The initial idea for my project came from Dancehall queens and exploring the different types of women I grew up with, realizing how much I identify and admire them. My project highlights the importance of black women and how their influence reflects popular culture today. “Yardie” (slang): Used to refer to people of Jamaican descent that live abroad. 

Jordan Sapiano-Lue (Preview) (2020-07-09) by Jordan Sapiano-LueCentral Saint Martins

21st Century Tales

Shinnie Park

The 21st Century Tales is a fashion film series that explores Korean Folklores through a modern lens by reinterpreting and reconstructing the narrative.  When we seek identity we contemplate on our roots. The history and culture shapes who we are and who we will become. To search within the past—the delicate culture before our existence. A dynamic foundation that provides us a gentle cradle to grow up in. The past is the guidance of the future. Nothing is truly old and nothing is truly new. Without history there is no identity—to understand who we were is the essence to realise who we will be.  

The 21st Century Tales is comprised of three parts:

The Honest WoodmanThe Sun and Moon, and The King, The Hare and The Guard.

@shinnie._.shinnie

Tuckery (Preview) (2020-06-30) by Julian DufourCentral Saint Martins

Tuckery

Julian Dufour

Tuckery (Preview) (2020-07-08) by Julian DufourCentral Saint Martins

Tuckery is a photographic project examining the temporary transfiguration of the architecture of the ‘male’ crotch by way of hiding, contorting, and taping the male penis elsewhere. This body of work is dedicated to those who have tucked for personal curiosity, for the stage, and for those of the Trans community. In researching for this project, I was made aware of the commonality within straight, gay, and non-binary childhood stories of tucking. This work reflects upon the rarely visited personal negotiation of maleness one experiences behind closed doors. This collection of imagery is in praise of the tucked male crotch.

@juliandufour

Tuckery (Preview) (2020-06-30) by Julian DufourCentral Saint Martins

Tuckery (Preview) (2020-06-30) by Julian DufourCentral Saint Martins

H Series One (preview) (2020-06-30) by Tanakorn HasuvanakitCentral Saint Martins

H 20/20

Tanakorn Hasuvanakit

H Series One (preview) (2020-06-30) by Tanakorn HasuvanakitCentral Saint Martins

H20/20 creative campaign that communicates the brand identity of menswear label, H. It presents a series of images and films that explore both the designer and creative directors’ perspectives on masculinity and the H man.

H Series One (preview) (2020-06-30) by Tanakorn HasuvanakitCentral Saint Martins

H Series One (preview) (2020-06-30) by Tanakorn HasuvanakitCentral Saint Martins

H Series One (preview) (2020-06-30) by Tanakorn HasuvanakitCentral Saint Martins

Febelicia Nisura

In The Land of Soleram is a fantastical exploration of the in-between. Inspired by the Otherness of fantastical beings, the project is an exploration of the feeling of isolation and the sense of alienation that came from being Othered, the state of being neither here or there, told through the lens of childhood fantasy.

@febelicia

Lokko (preview) (2020-06-30) by Joseph BatesCentral Saint Martins

Lokko

Joseph Bates

Lokko (Preview) (2020-06-30) by Joseph BatesCentral Saint Martins

Lokko is an allegory for the performance of whiteness and the privilege of being able to do so. The titular character, whose name is my mother’s Ghanian maiden name, performs as an inverted minstrel type character in whiteface makeup. The project explores how an adoring public would mourn a character like this in death through home-made costumes and objects made as tribute.

@josephbates_

Lokko (preview) (2020-06-30) by Joseph BatesCentral Saint Martins

Lokko (preview) (2020-06-30) by Joseph BatesCentral Saint Martins

Lokko (Preview) (2020-06-30) by Joseph BatesCentral Saint Martins

Chapter 3 (Preview) (2020) by Stanley HallCentral Saint Martins

Chapter 3

Stanley Hall

Chapter 3 (Preview) (2020) by Stanley HallCentral Saint Martins

Chapter 3 (Preview) (2020) by Stanley HallCentral Saint Martins

Chapter 3 (Preview) (2020) by Stanley HallCentral Saint Martins

Auroboros (preview) (2020-07-01) by Alissa AulbekovaCentral Saint Martins

Alissa Aulbekova

Auroboros (Preview) (2020) by alissa aulbekovaCentral Saint Martins

Auroboros is a science/tech fashion house creating the near-future with physical couture and digital-ready to wear. Introducing our innovation; Biomimicry, the world’s first real-time growing couture clothing. By blossoming over a period of 6-12 hours, these pieces entirely transform the wearer. Inspired by this metaphorical couture, Auroboros presents an accessible digital-only prêt-a-porter, free of all material constraints.

@auro.boros

Auroboros (Preview) (2020) by alissa aulbekovaCentral Saint Martins

Auroboros (Preview) (2020) by alissa aulbekovaCentral Saint Martins

Rubbertime (Preview) (2020-07-08) by Pie Sutithon and Deborah WangsaputriCentral Saint Martins

Rubber Time

Pie Sutithon and Deborah Wangsaputri

Rubbertime (Preview) (2020-07-08) by Pie Sutithon and Deborah WangsaputriCentral Saint Martins

Rubber Time is the English translation of the Indonesian phrase ‘Jam Karet’, which means time can be moulded and stretched. Rubber Time Journal is a collection of interviews, editorials and advertisements that explores good design, humour and wellness, to remind people that time is flexible and it is OK to be a little late. Rubber Time, it’s a lifestyle!

@rubbertimejournal

Rubbertime (Preview) (2020-07-08) by Pie Sutithon and Deborah WangsaputriCentral Saint Martins

Rubbertime (Preview) (2020-07-08) by Pie Sutithon and Deborah WangsaputriCentral Saint Martins

Rubbertime (Preview) (2020) by Pie Sutithon and Deborah WangsaputriCentral Saint Martins

Follow Fashion Communication and Promotion students and graduates on Instagram @FCCSM and Central Saint Martins Fashion Programme on YouTube.

Click here for more information on BA Fashion Communication and Promotion at Central Saint Martins, University of the Arts London.

Central Saint Martins College of Art and Design, 1 Granary Square, Kings Cross, London, N1C 4AA

Credits: Story

Header image by Wing To Fung for Relaxzine.

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
Google apps