Urbani Tartufi: Authentic Protagonists In The World Of Truffles Since 1852
Six generations "Ambassadors of Taste": Passion & Adventures
MUSEO URBANI - Tradizional Old Truffle BasketsMuseimpresa
The Beginning: 1852
Costantino Urbani in 1852, from the small village of Scheggino in Umbria, started the export of fresh truffles to France, in Carprenteras.
In Carprentas in France, not far from Avignon, Costantino Urbani created a current business that has grown more and more ever since.
Enhance and expand the excellence of the territory.
At the dawn of the new century, Paolo Senior exports fresh and preserved black truffles from Norcia throughout Europe.
The export quickly spread to France, Germany, Switzerland and, at the same time, also to the other regions of Italy.
A small laboratory was born next to the River Nera, with the first employed workers, so to carefully select and wash these precious "black diamonds" of the earth.
MUSEO URBANI - Glass Bottle with Black Truffles URBAMuseimpresa
Invention & Ingenuity
"A specimen from 1913 of a heat-sealed glass bottle with 2 kilos of prized black truffles. The truffles still look great!"
At the end of nineteenth century, Paolo Urbani began buying truffles from the many amateur hunters in the hills around the town of Scheggino. The clear and extremely cold waters of River Nera, were the last place the truffle-hunters stopped before coming to Urbani's truffle processing room.
As the demand for French truffles grew, many Italian Tuber Melanosporum were shipped to Perigord and repackaged, labelled "Produit de France". Urbani realized that he needed to become a producer, not simply a wholesaler, and so he learned the Appert-Rousseau process and improved on it. His sealed glass containers, gave his truffles a longer shelf life and put Urbani (and Scheggino) on the map.
Conquest Overseas
Truffles in the world are called "Urbani"
MUSEO URBANI - Shipping Fresh Truffles with Pan AmericaMuseimpresa
Carlo Urbani
There is always, in every human undertaking, something that day after day, guides decisions and actions on a cohere path and success.
At the beginning of the twentieth century the Urbani family expanded its business.
It is Carlo Urbani, son of Paolo Senior, who with great entrepreneurial ability consolidates the position in the world market.
Carlo Urbani, realized that America was the company's future
With his father, Paolo Senior, ordered his cousin to go to New York to start a U.S.branch. The archives are full of plaintive letters from Paul, insisting that the idea was hopeless. There were many challenges to face.
Carlo as a great businessman held firm, Paul stayed and was ultimately able to convince Americans that the truffle was not a potato gone bad or chocolate, but a gustatory delight.
MUSEO URBANI - inside exhibition areaMuseimpresa
“Urbani Tartufi” is born!
“Urbani Tartufi” is born, a modern industry that becomes unique in the world in terms of production capacity and quality. The internationalization of the company proceeded apace.
The “King of the Black Truffle” as he was known in America, is the creator of the first great successes of truffle cultivation in Italy, increasing the local production of truffles and acquiring a record that will be safeguarded and developed by his sons Paolo and Bruno.
Olga, Carlo Urbani's wife, an important personality as a great advisor of her husband but also an active person for the administrative management and accounting of the company, even after the arrival of their three children Sandra, Paolo and Bruno.
Olga's handwritten invoices from the 1940s onwards
MUSEO URBANI - Young Paolo UrbaniMuseimpresa
Great success always evolves with new generations!
From the 50s Paolo Jr. and Bruno constantly tried to spread their products outside of this land, thus enhancing the knowledge even in countries that did not know what a truffle is. This has strengthened the marketing action in the world and the recognition of the product.
Paolo and Bruno Urbani represent the fourth generation responsible for the transformation of a solid and large company. Furthermore, it doesn't take them long time to understand that only by transmitting to the new generations, this great passion for the product and for the beloved territory that surrounds them, can create great works of cultural and environmental sustainability impact.
The museum was founded in 2012 by Olga Urbani in memory of her father Cav.Lav. Paolo Urbani. https://www.museodeltartufourbani.it/
Bruno Urbani is still at the helm of the Group as a precious master for new and future generations. The current Urbani generation composed of Olga, Carlo and Giammarco, has created important foreign branches and realities such as Truffle Museum, Truffle Academy, Urbani Funghi. https://urbanitartufi.it/
Cav.Lav.Olga Urbani
MUSEO URBANI - Truffleland coltivationMuseimpresa
With Luca, Francesco and little Ginevra this large family of entrepreneurs has reached the sixth generation. Same passion, same desire to move forward respecting tradition and innovation. Great ethical work and sustainability like the one created by Francesco: "Truffleland"https://www.truffleland.com/
MUSEO URBANI - Headquarters CompanyMuseimpresa
A great reality of Made in Italy in the "Heart of Italy"
In Italy and all over the world with 14 offices, 5 brands and 300 professionals.
These are the numbers of the Urbani Group, which reaches the 70% of the world market.
Thanks to:
Urbani Family, "Urbani Tartufi" and team
Museum Founder Cav.Lav. Olga Urbani
Museum Director Anna Titsi
https://www.museodeltartufourbani.it
