The Great Beauty of Italian territories
The relationship between local regions and the Italian Pavilion was one of cross-fertilization, whereby the venue successfully incorporated the vibrancy and creativity of local areas. The aggregation of the country’s various regions within the context of the permanent exhibition involved all three of the pivotal ideas established by the pavilion’s
creator Marco Balich and the pavilion’s General Commissioner Diana Bracco, which were elaborated during the local seminars held between October and December 2013.
To give meaning, drive and direction to the powers of beauty, limits, know-how and the
future, it was necessary for the various regions to break away from their stereotypical portrayal in terms of landscapes, society and local areas.
The regions also presented themselves to the public during the weeks allotted to them by rotation and through a rich programme of events of considerable social and scientific relevance organized within the Expo. In what later came to be regarded as a grand “fringe event”, the Conferenza delle Regioni e delle Province Autonome organized fourteen cross-regional seminars on several key themes that included water, the landscape, longevity, the Mediterranean diet, food research, art cities, quality of life, and health – among others. These meetings resonated with the vast number of people who attended.
Through a truly collective effort, we have succeeded in presenting all the many different sides of our country: the Alps, central Italy, the Apennines, and the peninsula’s many seaboards. Instead of participating in isolation, these regions and towns worked together, giving a voice to all the local platforms that make up the remarkable patchwork of Italy.
Discover Basilicata - Expo 2015Padiglione Italia Expo Milano 2015
Matera and Basilicata: the culture of water. A strategic resource to nutrition, energy, innovation, solidarity and economic and social development.
Discover Calabria - Expo 2015Padiglione Italia Expo Milano 2015
The combination of culture and beautiful landscapes, the power of tradition and know-how, the value of innovation for future food: these are the messages that Calabria has brought to Expo through various initiatives. Among these "Calabria Handamade, from knowing to doing," an exhibition of silver and gold creations representing the Calabrian goldsmith tradition. Or "Food for the Gods, food for men", in which a hundred of archaeological finds, paintings and other objects from the National Museums of Calabria have showed the richness of the Region’s cultural heritage. Finally, the series of meetings "The new frontiers of food" have narrated an agriculture that from tradition looks toward the future, picking up global challenges and the new needs of consumers and markets.
Discover Campania - Expo 2015Padiglione Italia Expo Milano 2015
Discover Molise - Expo 2015Padiglione Italia Expo Milano 2015
An unexpected journey.
Portraits, actions and glimpses of daily life in Molise had been showed to visitors through the four natural elements: earth, fire, air and water. The lifeblood of a territory, the story of a Region as a “laboratory of the good living” and “of the good taste”, which keeps on working on the uniqueness of a place that has never been so open to innovation.
Discover Puglia - Expo 2015Padiglione Italia Expo Milano 2015
The tradition and the workmanship of Apulia had been narrated to the visitors of Expo Milano 2015 in a particular, unique and breathtaking “path lights”. The light of the rural landscapes of Apulia had been captured in an “emotional space” where the visitors, relaxing their bodies and their minds, were surrounded by the sounds and the images of a secular olive grove, the lights of a village festival, and into the white stones of Apulia’s cathedrals.
Discover Sardinia - Expo 2015Padiglione Italia Expo Milano 2015
Sardinia, Endless Island.
A journey that started from the coasts and goes into a deeper knowledge of the endless Island, in a multisensorial experience: from touch to smell, from sound to taste. The sense of space had been totally based on quality and sustainability, environmental excellence and innovation related to tradition, as well as on the great ability to recycle materials of all kinds. Finally, a CRS4 (Center for Advanced Studies, Research and Development in Sardinia) interactive installation on Giants of Mont'e Prama, a synthesis of Sardinia’s archaeological and cultural richness, had driven the visitors into a virtual 3D immersion on protected marine areas.
Discover Sicily - Expo 2015Padiglione Italia Expo Milano 2015
Sicily is a Region open to innovation, creativity, start-up, foreign investment specially related to food, safe food, cultural Heritage, tourism in extraordinary beautiful areas.
Sicily has been the leading actor of the schedule of the Italian Pavilion for three weeks: In the first week, events have been related to the "land": biodiversity in the Mediterranean, Smart Land: smart cities and rural villages, the promotion of excellence in Sicily. In the second week the theme has been "water" with meetings on healthy eating, on the Mediterranean border, the sea-related economy, the Sicilian wine and Sicilian cereals. Third week has been dedicated to the "fire" of innovation of a region that is changing dramatically and is looking head-on towards the innovation challenge.