10 Reasons Japanese Manga is Unique

Discover why Japanese manga is different from overseas manga

By Ministry of Economy, Trade and Industry

Jiro Taniguchi,"The Walking Man"Full version, Shogakukan, 2020

Total manga market sales(FY2019)Original Source: Designed by BIJUTSU SHUPPAN-SHA

1. Market scale

Japan’s manga market is gigantic. In fiscal year 2019, the market’s total sales amounted to approximately 500 billion yen (based on magazine research by the Research Institute for Publications of the All Japan Magazine and Book Publisher’s and Editor’s Association, including paperback books, magazines, and ebooks). In comparison, total sales in North America (including Canada) amounted to approximately 130 billion yen (based on research by ICv2, approximately 1.2 billion dollars), and total sales in France amounted to approximately 70 billion yen (based on research by GFK, approximately 555 million euros). Of course, due to population differences, a simple comparison of these values is not possible. In addition, unless we include movies, video games, goods, and other products in the sales figures, we can’t really begin to understand the cultural and social presence of manga in daily life.

What kind of future for manga do the screens of the flood of compact digital devices show?Original Source: PAKUTASO(www.pakutaso.com)

2. The cultural position and role of magazines in society

In Japan, manga magazines once penetrated every part of daily life. At the turn of the 21st century, just about any foreigner who visited Japan would have been amazed by the sight of so many office workers reading manga magazines on the train. The more a person looked at scenes like that, the more obvious the unique social position of manga in Japan would have been. However, today, the medium of inexpensive manga magazines has all but died off. At the same time, most of the characteristics of Japanese manga were born along with magazines.

ukauka, "Koinu no Koinu"Original Source: © ukauka/"Koinu no Koinu", Eastpress

3. Black and white

One often mentioned characteristic of Japanese manga is that the drawings are in black and white. An advantage of black and white manga is that this kept both the printing and production costs down. As a result, most people tend to think that Japanese manga is black and white in general. However, due to the success of the animated versions of manga as well as the spread of digital devices, there is now a chance of this “black and white fundamentalism” being overturned.    

Osamu Akimoto "Kochira Katsuhika-ku Kamearikouen-mae Hashutsujo ", Vol.200, ShueishaOriginal Source: KOCHIRA KATSUSHIKA-KU KAMEARIKOUEN-MAE HASHUTSUJO © 1976 by Osamu Akimoto/SHUEISHA Inc.

4. Length (pages, volumes, and serialization period)

Some Japanese manga works are surprisingly long. In addition, the length of such works is not planned right off. Instead, the length is frequently decided based on the popularity of the works in terms of the magazines in which they are published. Overseas as well, it is not uncommon for popular works to continue to be drawn over a long period. However, the total number of pages drawn by a given artist is sometimes overwhelming. In addition, both the number of pages that can be used in so many ways and the weekly or monthly publishing cycle became the foundation for the characteristics of Japanese manga.

Osamu Akimoto’s Kochira Katsushika-ku Kameari Kōen-mae Hashutsujo [This is the Police Station in Front of Kameari Park in Katsushika Ward] (Shueisha) was serialized from 1976 to 2016, with a total of 200 published volumes. 

Keiko Takemiya, "Mansion Neko no Kyoumishinshin", Kadokawa-shoten, 1984, p.15Original Source: © Keiko Takemiya

5. Antirealism and symbolism

It is sometimes said that Japanese manga is not overly concerned with realism. And it is certainly true that—based on an analysis from an anatomical perspective—the abnormally large size of the eyes of manga characters would take up most of the space normally occupied by the brain. This anti-realistic approach is also related to the diversity of symbolic depictions similarly viewed as a characteristic of Japanese manga. Various manga symbols and onomatopoeias are frequently used, including speed lines and concentrated lines, neither of which can be seen in the real world.

Keiko Takemiya is an artist who is considered a major innovator in the field of Japanese manga for girls. According to her, it is more important for manga to be realistic than it is for it to be true to life, and perspective drawing can be done by using subjective multi-point perspective as opposed to single-point perspective.

Kazuo Umezu, "Fourteen", Vol.1, Shogakukan, 1990, pp.12-13Original Source: -

6. Motion & emotion

The characters who appear in Japanese manga are excessively emotional. Or at least they apparently seem that way to people who are not that familiar with Japanese manga. Come to think of it, the characters in the manga you happen to be reading seem to yell more than they really need to. At the same time, extremely simple actions are sometimes surrounded by concentrated lines to emphasize movements. This sort of emphasis on motion and emotion is an important element symbolizing the fact that Japanese manga is more subjective than objective.

In the hands of Umezu—a consummate master of horror and gags—even everyday things lose their sense of peace. Perhaps people who find Japanese manga to be excessively emotional experience a similar sense of unease.

Shigeru Mizuki ’Suimin no Chikara [The Power of Sleep]’, "Special Exhibition: The Power of Manga: Osamu Tezuka and Shotaro Ishinomori", separate pictorial record, vol. 0, NHK Promotions, 2013, pp. 8-9Original Source: ©︎ Mizuki Production

7.Manga artists and editors

In the same way that Japanese manga works are unique, the artists who draw them are unique as well. Constantly pressed by an unbelievable weekly schedule, these mythical artists sacrifice hours of sleep to achieve super-human levels of work output. At the same time—as these artists negotiate with the editors who work with them—there are various episodes in which both sides pull out all the stops to get what they want. Perhaps one reason Japanese manga artists are so unique is that the role played by manga magazine editors in Japan was unique as well.

From Shigeru Mizuki’s Suimin no Chikara [The Power of Sleep], in which he pointed out the importance of sleep to Osamu Tezuka and Shōtarō Ishinomori, who talked about staying up all night.    

Matsunae Akemi, "MATSUNAE AKEMI NO SHOJYO MANGAMICHI" , Bunkasha, 2020, p.106Original Source: © AKEMI MATSUNAE/BUNKASHA

8. Assistants

To complete works in time to keep up with the fast pace of weekly serialization, an assistant system was essential. (However, there are also segments—such as shōjo manga—where a weekly serialization cycle did not become the standard.) Early on, there were many cases where manga artists helped each other out, and this also functioned as a way for manga artists to train around the time of their debut. At the same time, this led to the birth of professional assistants and the associated division of labor.    

Kazuichi Hanawa, "Early works”, SeirinKogeisha, 2007, p.13Original Source: © Kazuichi Hanawa / SeirinKogeisha

9. Sex & violence

In the past, Japanese manga has been criticized overseas for its depictions of sex and violence. This was associated with contempt for Japanese manga as a whole and was ultimately identified as a characteristic of Japanese manga. However, we must not forget that this is related to the fact that manga was assumed to be for children. In any case, the avoidance of depictions of sex and violence is a direct result of the fact that such depictions deviate from social norms.

Fumi Yoshinaga, "What Did You Eat Yesterday? ",Vol.1, Kodansha, 2007, p.13Original Source: © Fumi Yoshinaga / Kodansha

10. Diverse themes and genres

Another feature of Japanese manga is the wide range of manga’s themes and genres. These themes even extend to daily life devoid of dramatic events. However, we must not forget that genres are in fact commercial norms. Although the framework of existing genres can aid with the process of creation, it can also be a hindrance. And creative artists have come up with new genres by dressing their works up as existing genres and then deviating from them or by fusing different genres.

In addition to being a representative BL-genre artist, Fumi Yoshinaga crosses borders between genres. However, she is not merely a deviant. Instead, by crossing genre borders, she has made a more general audience aware of the potential of the BL genre. Kinō Nani Tabeta? [What Did You Eat Yesterday?] is not only a BL manga but also a slice-of-life and cooking manga.

Jiro Taniguchi, "The Walking Man"Full version, Shogakukan, 2020Original Source: -

But is Japanese manga truly unique?

Incidentally, if you know a bit about overseas manga, it’s not especially difficult to find proof that contradicts the above arguments about the originality of Japanese manga. As a matter of fact, there is no limit to the list of exceptions within Japan itself. However, do we really have to determine whether Japanese manga is unique to begin with? Doesn’t the pursuit of such originality itself result in norms being imposed on Japanese manga? Perhaps we should be careful about claiming that Japanese manga is unique.

Jiro Taniguchi is sometimes said to have drawn works similar to French manga. However, trying to apply his works to such norms will not enable us to completely appreciate the potential of his work, even if doing so does help to explain why his work was so well received in France. 

Credits: Story

Text: Kensuke Noda(Gakushuin University)
Edit: Natsuko Fukushima+Yuka Miyazaki(BIJUTSU SHUPPAN-SHA CO., LTD.)
Supervisor: Hirohito Miyamoto(Meiji University)
Production: BIJUTSU SHUPPAN-SHA CO., LTD.
Written in 2020

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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