Vaqueros de la Cruz del Diablo

Discover Werner Segarra’s photo series called Vaqueros de la Cruz del Diablo, Contemporary Photography of the Northern Mexican Cowboy

En que la milpa de Tony Ríos, Kenya Madrid y Ana Grethel Herrera Madrid (2018) by Werner SegarraBriscoe Western Art Museum

In a world that has never been more connected through mass media and where distinct cultures are increasingly becoming homogenized, without exaggeration, stage-effect, or overexposure. 

Werner Segarra’s Vaqueros de la Cruz del Diablo welcomes you to peer into the world of the Norteño Cowboys from Sonora, Mexico.

Segarra showcases the expansive landscape, their daily work, and the intimacy of their homes, detailing a legacy that is the birthplace of the modern cowboy not as a casual tourist, but as an intimate observer.

Pepe, Nicanor Acuña Galaz, La Cega (2011) by Werner SegarraBriscoe Western Art Museum

Knowledge acquired over a 20 year span captivated and motivated Segarra to transmit his love and respect for this culture and share it with the rest of the world with artistic sensitivity.

Siri, Siria Guadalupe Duarte Anguiano (2012) by Werner SegarraBriscoe Western Art Museum

Realistic moments of how they view themselves, surrounded by the tools of their trade, intertwined with the realities of their existence – family, religion, work, and animals – reflecting a legacy that reaches back over generations and is the birthplace of the modern cowboy.

En casa de Tiófila Sánchez Quijada (2016) by Werner SegarraBriscoe Western Art Museum

Through his lens, Segarra combines elements of metaphoric composition and realism – not merely documenting the Vaquero, but bringing forward through his images both meaning and a celebration of his subjects

Rincón de Guadalupe, Padre Mauro Ríos Leyva, Nácori Chico (2017) by Werner SegarraBriscoe Western Art Museum

Vaqueros de La Cruz del Diablo stands out as a contemporary, authentic reflection of a way of life that is on the brink of disappearing.

The images in this collection are photographed in an Architectural Portrait style and are intended to reveal intimate details of the subject’s environment, where the past and the present collide in the intricate features of Vaquero’s world.

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Take a look at the landscape that inspired it all at Cruz del Diablo, Huásabas, Sonora, Mexico.

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The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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