The Art of Persuasion: World War II Propaganda - Financing

The exhibition showcased propaganda produced during the world conflict, through examples that show that the war was fought not only in the battlefield, but also in the background.

Fire away! Buy extra bonds (1944) by SchreiberMuseu do Caramulo

Fire away! Buy extra bonds

Schreiber
Office of War Information, U.S.A.
1944

Don't let that shadow touch them - Buy war bonds by UnkownMuseu do Caramulo

Don't let that shadow touch them. Buy war bonds.

Lawrence Beall Smith
Office of War Information, U.S.A.
1942

Don't let that shadow touch them. Buy war bonds.

Lawrence Beall Smith
Office of War Information, U.S.A.
1942

Extra war bonds fifth war loan by UnkownMuseu do Caramulo

Extra War Bonds

John Atherton
1944

Extra War Bonds

John Atherton
1944

He’s fighting for you. Join the club. A stamp a day… for the man who’s away… (1943) by Treasury Department, U.S.A.Museu do Caramulo

He´s fighting for you. Join the club.

A stamp a day... for the man who's away...


Unknown
The War Savings Staff of the U.S. - Treasury Department

1943

For victory. At least 10% of your pay every payday (1942) by UnkownMuseu do Caramulo

For victory. At least 10% of your pay every payday.

Unknown

1942

Would you be proud to tell him what you gave? War chest (1942) by UnknownMuseu do Caramulo

Would you be proud to tell him what you gave? War chest

Unknown
1942

Join the schools at war program (1942) by Irving NurickMuseu do Caramulo

Join the schools at war program

Irving Nurick 
The War Savings Staff of the U.S. - Treasury Department

1942

Now… All together (1945) by C. C. BeallMuseu do Caramulo

Now… All together

C. C. Beall 
U.S. Treasury Department

1945

Now… All together

C. C. Beall 
U.S. Treasury Department

1945

Till we meet again. Buy war bonds (1942) by UnkownMuseu do Caramulo

Till we meet again. Buy war bonds

Unknown

The Sky’s the Limit! Keep buying war bonds (1944) by Courtney AllenMuseu do Caramulo

The Sky’s the Limit! Keep buying war bonds

Courtney Allen 
U.S. Treasury Department

1944

Care is costly. Buy and hold war bonds

Adolph Treidler 
U.S. Treasury Department

1945

Care is costly. Buy and hold war bonds

Adolph Treidler 
U.S. Treasury Department

1945

Say yes! Take your change in war stamps. (1942) by UnkownMuseu do Caramulo

Say yes! Take your change in war stamps

Unknown
The War Savings Staff of the U.S. - Treasury Department

1942

Doing all you can brother? Buy war bonds by UnkownMuseu do Caramulo

Doing all you can, brother? Buy War bonds

Robert S. Sloan 
Office of War Information, U.S.A.

1943

Two bus loads over Berlin War savings by UnkownMuseu do Caramulo

Two bus loads over Berlin. War savings

Unknown
National Savings Committee, Great Britain

Wings for victory by UnknownMuseu do Caramulo

Wings for victory. The sky's the limit for War Savings

Unknown 
National Savings Committee, Great Britain

1943

Save freedom of worship. Buy war bonds. (1943) by Norman RockwellMuseu do Caramulo

Save freedom of worship. Buy war bonds

Norman Rockwell
U.S. Government

1943

Save freedom of worship. Buy war bonds

Norman Rockwell
U.S. Government

1943

Save freedom of speech Buy war bonds by UnknownMuseu do Caramulo

Save freedom of speech. Buy war bonds

Norman Rockwell 
U.S. Government 

1943

Save freedom of speech. Buy war bonds

Norman Rockwell 
U.S. Government 

1943

Carry On! Buy War Bonds (1943) by Joseph Raskin, 1897-1981Museu do Caramulo

Carry On! Buy War Bonds

Joseph Raskin 
Abbot Laboratories

Let'em have it buy extra bonds by UnkownMuseu do Caramulo

Let’em have it. Buy extra bonds

Bernard Perlin 
U.S. Treasury Department

1943

Let’em have it. Buy extra bonds

Bernard Perlin 
U.S. Treasury Department

1943

Protect his future Buy and keep War Bonds (1944) by Ruth NicholsMuseu do Caramulo

Protect his future. Buy and keep War Bonds

Ruth Nichols 
U.S. Treasury Department

1944

Protect his future. Buy and keep War Bonds

Ruth Nichols 
U.S. Treasury Department

1944

Buying a Bond is no sacrifice Missing in Action… (1943) by Xavier GonzalezMuseu do Caramulo

Buying a Bond is no sacrifice. Missing in Action…

Xavier Gonzalez
U.S. Treasury Department
1943

Next! (1944) by James R. BinghamMuseu do Caramulo

Next!

James R. Bingham
U.S. Treasury Department

1944

85 million Americans hold War Bonds (1945) by UnkownMuseu do Caramulo

85 million Americans hold War Bonds

John Atherton
Office of War Information, U.S.A.

1945

Buy a share in America Defense Savings Bonds and Stamps (1941) by Henry BillingsMuseu do Caramulo

Buy a share in America. Defense Savings, Bonds and Stamps

Henry Billings
U.S. Treasury Department
1941

Buy a share in America. Defense Savings, Bonds and Stamps

Henry Billings
U.S. Treasury Department
1941

Buy War Bonds by Pierre LagarrigueMuseu do Caramulo

Buy War Bonds

Pierre Lagarrigue

Good of National Defense by Jean Even (1910-1986)Museu do Caramulo

Bonds of National Defense

Even

Buy War Bonds by bons d'armementMuseu do Caramulo

Each title is a tough blow on the enemy. Buy War Bonds

P. Besniard

He's up to his neck, toobut he's giving Community War Fund (1945) by UnkownMuseu do Caramulo

He's up to his neck, toobut he's giving. Community War Fund

Unknown
1945

Victory - now you can invest in it! Victory Loan (1945) by Dean CornwellMuseu do Caramulo

Victory - now you can invest in it! Victory Loan

Dean Cornwell 
U.S. Treasury Department

1945

Wanted - Fighting Dollars Make every pay-day Bond-day (1942) by J. Walter Wilkinson/Walter G. WilkinsonMuseu do Caramulo

Wanted - Fighting Dollars. Make every pay-day Bond-day

J. Walter Wilkinson / Walter G. Wilkinson
U.S. Treasury Department

1942

Wanted - Fighting Dollars. Make every pay-day Bond-day

J. Walter Wilkinson / Walter G. Wilkinson
U.S. Treasury Department

1942

Stick with me to the finish Keep buying War Bonds by Roy MartinMuseu do Caramulo

Stick with me to the finish. Keep buying War Bonds

Roy Martin

Up your bond buying by UnknownMuseu do Caramulo

Up your bond buying through payroll savings

Unknown

1943

Back'em up with bonds. Retailers for victory! We are cooperating by UnknownMuseu do Caramulo

Back'em up with bonds. Retailers for victory!

We are cooperating


Unknown
c.1941

Let's fly this flag by new year's Everybody at least 10% in War Bonds (1942) by UnknownMuseu do Caramulo

Let's fly this flag by new year's

Everybody at least 10% in War Bonds


Unknown
1942

You can't afford to miss either! Buy bonds every payday (1944) by Martha SawyersMuseu do Caramulo

You can't afford to miss either! Buy bonds every payday

Martha Sawyers 
U.S. Treasury Department

1944

$1.00 in war stamps from every american will build the mystery ship... buy war stampos. Sill your stamp now by UnknownMuseu do Caramulo

$1.00 in war stamps from every american

will build the mystery ship...
Shangri-La Bomb Tokyo with your extra change
Buy War Stamps. Fill your stamp album now


Unknown
1943

Make Victory Secure Buy Victory Bonds (1945) by George KanelousMuseu do Caramulo

Make Victory Secure. Buy Victory Bonds

George Kanelous 
Office of War Information, U.S.A.

1945

Wear your tag! I back the attack... with bonds (1943) by UnknownMuseu do Caramulo

Wear your tag! I back the attack... with bonds

Unknown
1943

Wear your tag! I back the attack... with bonds

Unknown
1943

Make this come true! Buy bonds the G.I. way! by UnknownMuseu do Caramulo

Make this come true! Buy bonds the G.I.way!

Unknown
U.S. Government

1945

Make this come true! Buy bonds the G.I.way!

Unknown
U.S. Government

1945

Let's always be thankful in America. Buy defense bonds-stamps by UnknownMuseu do Caramulo

Let’s always be thankful in America. Buy defense bonds-stamp

Unknown
1941

Help send them what it takes to win. Do your job with war stampos and bonds by UnknownMuseu do Caramulo

Help send them what it takes to win

Do your job with war stamps and bonds


Raymond Lufkin

1943

Help send them what it takes to win

Do your job with war stamps and bonds


Raymond Lufkin

1943

Back 'em up by UnknownMuseu do Caramulo

Back 'em up! Buy extra bonds

Unknown
U.S. Treasury Department

1944

For France to be strong. Buy war bonds by Pierre LagarrigueMuseu do Caramulo

For France to be strong. Buy War Bonds

Pierre Lagarrigue

Save for the brave! by A. BrenerMuseu do Caramulo

Save for the brave!

A. Brener 
National Savings Committee, Great Britain

They're fighting harder than ever Are you buying more war bonds than ever? by HewittMuseu do Caramulo

They're fighting harder than ever

Are you buying more war bonds than ever?


Hewitt 
U.S. Treasury Department

Credits: Story

The people of the involved nations were mobilised in an active support of the war effort by the powerful images in the posters. The printed poster was the main form of propaganda, especially since it was easy to produce and could be glued almost anywhere, so that the message was always present among the citizens, asking them to give more of themselves, produce more and sacrifice themselves for the sake of the war effort. The posters were also the most democratic way of reaching equally all kinds of people. In the United States alone, more than 3000 different posters were produced. 

The Art of Persuasion - Protection
The Art of Persuasion - Production
The Art of Persuasion - Motivation
The Art of Persuasion - Rationing

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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