The Art of Persuasion: World War II Propaganda - Rationing

The exhibition showcased propaganda produced during the world conflict, through examples that show that the war was fought not only in the battlefield, but also in the background.

By Museu do Caramulo

Our Army and Navy need GAS. Share the Ride… Observe Rationing Rules. by Don BuckMuseu do Caramulo

Our Army and Navy need GAS. Share the Ride...

Observe Rationing Rules

Don Buck

Me travel? ...not this summer Vacation at home (1945) by Albert DorneMuseu do Caramulo

Me travel? ...not this summer. Vacation at home

Albert Dorne
Office of Defense Transportation, U.S.A.

1945

Save waste fats for explosives. Take them to your meat dealer (1943) by Henry KoernerMuseu do Caramulo

Save waste fats for gunpowder. Rush them to your meat dealer

Unknown
U.S. Government

1943

I’ll carry mine too! Trucks and tires must last till victory (1943) by SarraMuseu do Caramulo

I’ll carry mine too! Trucks and tires must last till victory

Sarra
Office of War Information, U.S.A.

1943

War shipments mean less fuel for all. Dress warmly indoors. Avoid colds. (1943) by Office of War Information, U.S.A.Museu do Caramulo

War shipments mean less fuel for all. Dress warmly indoors

Avoid colds

Unknown
1943

Clear the Tracks for War Shipments Buy Coal Now! (1943) by UnkownMuseu do Caramulo

Clear the Tracks for War Shipments. Buy Coal Now!

Unknown
Office for Emergency Management, U.S.A.

19+43

War traffic must come first Don't waste transportation by Fred ChanceMuseu do Caramulo

War traffic must come first. Don't waste transportation

Fred Chance
Association of American Railroads e Office of Defense Transportation, U.S.A.

You mined this mine It takes 4 tons of coal to make tis mine and 40 or more to 'fill' it by UnkownMuseu do Caramulo

You mined this mine

It takes 4 tons of coal to make tis mine and 40 or more to 'fill' it

Unknown
Ministry of Fuel & Power, Great Britain

Your scrap ...brough it down Keep scrapping (1943) by S. BroderMuseu do Caramulo

Your scrap... brough it down. Keep scrapping

S. Broder
War Production Board, U.S.A.

1943

When you ride alone you ride with Hitler (1943) by Weimar PursellMuseu do Caramulo

When you ride alone you ride with Hitler

Weimar Pursell

1943

When you ride alone you ride with Hitler

Weimar Pursell

1943

Work together ride together (1943) by UnkownMuseu do Caramulo

Work together. Ride together. Help win the war!

RG
Philadelphia - Metropolitan War Transportation Committee, U.S.A.

Work together. Ride together. Help win the war!

RG
Philadelphia - Metropolitan War Transportation Committee, U.S.A.

Save waste fats for explisives by UnkownMuseu do Caramulo

Save waste fats for explosives. Take them to your meat deale

Henry Koerner
Office of War Information, U.S.A.

1943

Save waste fats for explosives. Take them to your meat deale

Henry Koerner
Office of War Information, U.S.A.

1943

If each of us wastes 1 pound of war material... 6000 tons by UnkownMuseu do Caramulo

If each of us wastes 1 pound of war material...

Unknown

1944

Won't you give my boy a chance to get home? (1944) by Jerome RozenMuseu do Caramulo

Won't you give my boy a chance to get home?

Jerome Rozen
Office of Defense Transportation, U.S.A.

1944

Better pot-luck with Churchill today than humble pie under Hitler tomorrow. Don’t waste food! by UnkownMuseu do Caramulo

Better pot-luck with Churchill today

than humble pie under Hitler tomorrow. Don’t waste food!

Unknown
H. M. Stationery Office, Great Britain

Where our men are fighting our food is fighting (1943) by UnknownMuseu do Caramulo

Where our men are fighting our food is fighting

Unknown
Office of War Information, U.S.A.

1943

We want your kitchen waste by UnknownMuseu do Caramulo

We want your kitchen waste

John Gilroy

1940

Housewives! Save waste fats for explosives! by UnkownMuseu do Caramulo

Housewives! Save waste fats for explosives!

Walter Richards

Housewives! Save waste fats for explosives!

Walter Richards

Defense needs rubber. Save your tires (1941) by GustavsonMuseu do Caramulo

Defense needs rubber. Save your tires

Gustavson
Division of Information Office for Emergency Management, U.S.A.
1941

Christmas Overseas Gifts (1945) by GravesMuseu do Caramulo

Christmas Overseas Gifts

Graves
U.S. Army and Navy Postal Services
1945

Food is a weapon. Don’t waste it! (1943) by UnkownMuseu do Caramulo

Food is a weapon. Don’t waste it!

Unknown
Office of War Information, U.S.A.
1943

Food is a weapon. Don’t waste it!

Unknown
Office of War Information, U.S.A.
1943

Keep the home front pledge Pay no more than ceiling prices Pay your points in full (1944) by UnkownMuseu do Caramulo

Keep the home front pledge

Pay no more than ceiling prices
Pay your points in full

Unknown
1944

Rationing means a fair share for all of us (1943) by RoeseMuseu do Caramulo

Rationing means a fair share for all of us

Roese
Office of Price Administration, U.S.A.
1943

Rationing means a fair share for all of us

Roese
Office of Price Administration, U.S.A.
1943

Mustn't destroy Govmint Property! (1945) by UnkownMuseu do Caramulo

Mustn't destroy Govmint Property!

Unknown
Army Conservation Project, U.S.A.
1945

Salvage bones to make: Glycerine for explosives. Glue for aircraft. by National Salvage Office, CanadaMuseu do Caramulo

Salvage Bones to make

Glycerine for explosives
Glue for aircraft

Unknown
National Salvage Office, Canada

Help the French industry Deliver your rustless metals at your local recovery center by UnkownMuseu do Caramulo

Help the French industry

Deliver your rustless metals at your local recovery center

Unknown
Secrétariat Général de l'Information, France

Let's team up for the sake of america's future by UnkownMuseu do Caramulo

Let’s team up to keep food prices down

For the sake of America’s future

Unknown
U.S. Government
1944

Do with less - so they'll have enough! by UnkownMuseu do Caramulo

Do it with less so they’ll have enough!

Rationing gives you your fair share

Unknown
Office of War Information, U.S.A.

1943

Soldier – take care of your G.I. – and it will take care of you. (1943) by U.S. GovernmentMuseu do Caramulo

Soldier - take care of you G.I. -

and it will takes care of you.

Albert Dorne

1943

Keep'em flying back Usable drums are like ammunition (1943) by Henry KoernerMuseu do Caramulo

Keep'em flying back

Usable drums are like ammunition

Henry Koerner

1943

Work on a farm... this Summer (1943) by Morgan DouglasMuseu do Caramulo

Work on a farm... this Summer. Join the U.S. Crop corps.

Morgan Douglas
U.S. Crop Corps

1943

Plant a Victory Garden Our food is fighting (1943) by UnknownMuseu do Caramulo

Plant a Victory Garden. Our food is fighting.

Unknown
Office of War Information, U.S.A.
1943

Get your farm in the fight! (1942) by UnknownMuseu do Caramulo

Get your farm in the fight!

Unknown
1942

They’ve got more important places to go than you! Save Rubber - Check your tires now (1942) by Walter RichardsMuseu do Caramulo

They’ve got more important places to go than you!

Save Rubber - Check your tires now

Walter Richards
Office of War Information, U.S.A.
1942

Millions of troops are on the move… Is your trip necessary? (1943) by Montgomery MelbourneMuseu do Caramulo

Millions of troops are on the move… Is your trip necessary?

Montgomery Melbourne
Office of Defense Transportation, U.S.A.

1943

Help bring them back to you! Make yours a victory home! (1943) by Francis CrissMuseu do Caramulo

Help bring them back to you! Make yours a victory home!

Francis Criss
Office of War Information, U.S.A.

1943

Is your journey really necessary? by Bert ThomasMuseu do Caramulo

Is your journey really necessary?

Bert Thomas
Railway Executive Committee, Great Britain

Having these now or winning the war Which means more to you? (1943) by C. R. MillerMuseu do Caramulo

Having these now or winning the war

Which means more to you?

C. R. Miller
Thinkamerican Institute, U.S.A.
1943

Having these now or winning the war

Which means more to you?

C. R. Miller
Thinkamerican Institute, U.S.A.
1943

Tools are weapons! Use them wisely… (1943) by War Production Board, U.S.A.Museu do Caramulo

Tools are weapons! Use them wisely...

Unknown
War Production Board, U.S.A.
1943

Fuel for them… means less for you! by George F. KentMuseu do Caramulo

Fuel for them… means less for you!

George F. Kent
Chamberlin Metal Weather Strip Co., U.S.A.

Is your trip necessary? Needless travel interferes with the War Effort (1943) by UnkownMuseu do Caramulo

Is your trip necessary?

Needless travel interferes with the War Effort

Unknown
Office of War Information, U.S.A.

1943

Throw your scrap into the fight! by UnkownMuseu do Caramulo

Salvage Victory. Throw Your Scrap into the Fight!

Unknown

Save fuel for battle The husband who wasted the hot water (1942) by Jim BatemanMuseu do Caramulo

Save fuel for battle. The husband who wasted the hot water.

Jim Batem
Ministry of Fuel & Power, Great Britain
1942

Save fuel for battle. The husband who wasted the hot water.

Jim Batem
Ministry of Fuel & Power, Great Britain
1942

Keep up the good work Keep down living costs Pay no more than ceiling prices (1944) by Leon Helguera, 1899-1970Museu do Caramulo

Keep up the good work. Keep down living costs.

Pay no more than ceiling prices

Unknown
Office of Price Administration, U.S.A.
1944

We'll take care of the rising sun by UnkownMuseu do Caramulo

We’ll take care of the Rising Sun

You take care of rising prices

Unknown
Office of Economic Stabilization, U.S.A.
1944

Here's how to head off runaway prices, follow the 7-key plan to hold prices down by UnknownMuseu do Caramulo

Here's how to head off runaway prices

James Montgomery Flagg
Office of War Information, U.S.A.

1943

Cost of living by UnknownMuseu do Caramulo

I pay no more than ceiling prices..

..I pay my ration points in full

UnknwonOffice of Price Administration, U.S.A.

1944

Credits: Story

The people of the involved nations were mobilised in an active support of the war effort by the powerful images in the posters. The printed poster was the main form of propaganda, especially since it was easy to produce and could be glued almost anywhere, so that the message was always present among the citizens, asking them to give more of themselves, produce more and sacrifice themselves for the sake of the war effort. The posters were also the most democratic way of reaching equally all kinds of people. In the United States alone, more than 3000 different posters were produced.

The Art of Persuasion - Protection
The Art of Persuasion - Financing
The Art of Persuasion - Production
The Art of Persuasion - Motivation

Credits: All media

The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.

Museu do Caramulo

Stories from Museu do Caramulo

Online Exhibit