Seoul Light DDP 2023 Winter: Digital Nature
Immerse yourself with super-sized media arts with stunning fireworks
By Dongdaemun Design Plaza | DDP
Seoul Design Foundation
Digital Atlantis (2023) by GiantstepDongdaemun Design Plaza | DDP
Seoul Light DDP
Seoul Light DDP, a 222m media façade festival, has showcased captivating content annually since 2019. It earned global recognition for artistic and technological excellence, winning honers like the Red Dot Design Award. In 2023, the event had 1.16 million visitors, a 32% increase, confirming its status as a global landmark light festival.
New Year's Countdown (2023) by GiantstepDongdaemun Design Plaza | DDP
Enjoy the highlights of the Seoul Light DDP 2023 Winter exhibition.
Digital Atlantis (2023) by GiantstepDongdaemun Design Plaza | DDP
Seoul Light DDP 2023 Winter 'Digital Nature'
Seoul Light DDP 2023 began with the question, 'Can the real nature, which has existed since the beginning of time, coexist with technological nature created by humanity'. In the winter, digital technology was used to recreate the primal beauty of nature. With grand depictions of the sea, forest, and sky, we hoped visitors discovered the true value of the nature and our connection with it.
Digital Atlantis (2023) by GiantstepDongdaemun Design Plaza | DDP
Digital Atlantis
Giantstep
This work conveyed a message of reflecting on the coexistence of humanity and nature, and striving toward a hopeful future.
'Digital Atlantis' was a new utopia created by learning Earth's long history through AI technology. It vividly depicted the grandeur of nature — including deep seas, dense forests, towering rocks, and waterfalls — as well as a digitized city.
Digital Atlantis (2023) by GiantstepDongdaemun Design Plaza | DDP
The digital world created by new technology rapidly expanded, beginning a beautiful coexistence with nature and providing humanity with a more convenient living environment.
Digital Atlantis (2023) by GiantstepDongdaemun Design Plaza | DDP
However, the digitalized nature lost its inherent vitality, and errors began to appear everywhere. Fortunately, the roots of life—exclusive to nature—became the sustaining force for the ruined city. Humans learned from data on coexistence with nature in this new environment, recovered, and envisioned a future where they live in harmony with the natural world.
Digital Atlantis (2023) by GiantstepDongdaemun Design Plaza | DDP
'Digital Atlantis' took us on a journey from primordial nature to a digital city, envisioning a hopeful future where life’s roots coexisted with technology. It sought to awaken a sense of coexistence, inspired by nature, and highlighted the balance between nature and humanity within the digital realm.
During Christmas, We Eat Cookies (2023) by Cookierun: KingdomDongdaemun Design Plaza | DDP
During Christmas, We Eat Cookies ♬
Cookierun: Kingdom
Christmas has arrived in the Cookie Kingdom! The joy of sweet Christmas conveyed by crispy cookies!
During Christmas We eat Cookies (2023) by Cookierun: KingdomDongdaemun Design Plaza | DDP
During Christmas, We Eat Cookies (2023) by Cookierun: KingdomDongdaemun Design Plaza | DDP
On a winter day with sugar snow falling, Christmas has arrived at DDP's Cookie Kingdom. The little cookies, busy with their steps, prepared Christmas ornaments filled with memories from the year. As their small memories gathered, they created a heartwarming Christmas story on the grand tree.
During Christmas, We Eat Cookies (2023) by Cookierun: KingdomDongdaemun Design Plaza | DDP
Meanwhile, the gift workshop was busy as cookies prepared Christmas presents, while excited sugar gnomes hum with joy. The brave cookie parade began, filling the kingdom with carols, laughter, and Christmas cheer, carried on snowflakes, spreading happiness to all.
During Christmas, We Eat Cookies (2023) by Cookierun: KingdomDongdaemun Design Plaza | DDP
Just like the cookies who ran out of the oven and built their kingdom, the work embodied the wish for a braver and bolder year ahead.
At Seoul Light DDP Winter 2023, visitors could enjoy a New Year's countdown event along with a variety of exciting performances.
Big March (2023) by Kim JamDongdaemun Design Plaza | DDP
Big March
Kim Jam, Giantstep
A special New Year's countdown media façade lit up the night, accompanied by 5,000 dazzling fireworks.
Big March (2023) by Kim JamDongdaemun Design Plaza | DDP
Enjoy the special countdown media façade, creatively illustrated to capture the four seasons and the excitement of welcoming 2024.
Letter from Homeworld (2023) by GiantstepDongdaemun Design Plaza | DDP
Letter from Homeworld
Media: Giantstep | Performance: DJ Fenner, Second moon
A 222m DDP façade that moved in sync with the artist's sound in a sound media interaction performance.
Letter from Homeworld (2023) by GiantstepDongdaemun Design Plaza | DDP
A DJ party with Fenner, a DJ and producer from London.
Letter from Homeworld (2023) by GiantstepDongdaemun Design Plaza | DDP
A performance by the renowned Korean crossover fusion band, Second Moon.
Giantstep, one of the partners of Seoul Light DDP 2023 Winter, is a creative tech company established in 2008 and is pioneering new digital technologies in various fields, including AI-based virtual human production, real-time XR content, immersive real-time content, advertising and video VFX, etc. We are a company that flexibly explores the infinitely changing media world and expands the realm of possibilities for cultural content.
Cookierun: Kingdom is a mobile RPG that allows you to experience a variety of play experiences as you build and grow a kingdom through exciting adventures and battles based on the epic story of cookies. Based on the high completeness and scalability of content, including unique characters, immersive stories, and localization for the global market, the cumulative number of users around the world has exceeded 72 million.
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