Somerset House Studios: Unmade

Unmade is a global fashion software company driving innovation through customisation and delivering an end-to-end digital solution for on-demand production at scale. Unmade is working with some of the most innovative fashion, lifestyle and sportswear brands to foster a new level of customer experience through customisation and direct interaction with the product that is completely implicit to the existing production process.

Unmade was born out of a desire to reimagine both the design and manufacturing processes within the fashion industry, so brands only make what is actually sold, resulting in minimal waste - hence the embrace of customisation.

Headquartered in London at Somerset House Studios, Unmade consists of a diverse team of 30 staffers. Unmade was founded in April 2013 by Hal Watts, Ben Alun-Jones and Kirsty Emery - all of whom met at London’s Royal College of Art. Most recently in November 2017, Unmade raised $4M, led by Felix Capital.

Unmade pieces are now part of the permanent collections at both the MoMA in New York and the Victoria & Albert Museum in London.