The Zoetrope: A Glimpse into the Future of Electric Travel

An interactive installation designed by award-winning designer Es Devlin, and commissioned by Mercedes-Benz South Africa.

no vid by Design IndabaOriginal Source: Design Indaba

Es Devlin is known for her large-scale sculptural works that fuse technology and poetry.

Zoetrope (2020) by Design IndabaOriginal Source: Design Indaba

Using solar power and responding to the pioneering Electrical Intelligence (EQ) technology developed by Mercedes-Benz, the ZOETROPE imagines the potential for a future global network of solar-powered pavilions specific to their locations, each one acting as a unique charging station for the mind of the driver.

Zoetrope by Es Devlin (2018) by Design IndabaOriginal Source: Design Indaba

Mirroring a journey through the built environment of the city of Cape Town in both physical and cultural terms, ZOETROPE is constructed using only local materials and talent. It comprises a steel frame structure clad in 72 concrete panels which were made using sand sourced from the 12 filming locations and the same cement used to construct the original Silo building (which lies adjacent the pavilion).

Zoetrope by Es Devlin (2018) by Design IndabaOriginal Source: Design Indaba

In conceptualising the ZOETROPE pavilion, Devlin took a map of Cape Town and chose 12 points that express the geographic and demographic range of life within a 100km radius of the site - from an underwater kelp forest and rooftop football match, to choral groups and solar power installers.

Zoetrope by Es Devlin (2018) by Design IndabaOriginal Source: Design Indaba

The structure merges with its historic surroundings through its very DNA, as well as the geographic imagery experienced once you enter the installation. Roofed with modern solar power technology, the sculpture is completely off the grid, producing 11.4 kW of energy that powers the audiovisual equipment used inside.

Zoetrope by Es Devlin (2018) by Design IndabaOriginal Source: Design Indaba

“Our landscapes bear the traces of every successive historic transport system overlaid: each new mode of human connection imprints its geometry onto our planet’s geography. First it was paths traced by human feet, the location of resting places determined by levels of human endurance; then tracks from cart wheels and a network of coaching inns with stables, their frequency determined by the metabolism of a horse. Next the size of gas tanks in fossil-fuel driven cars determined the geometry of the global highway petrol station network,” explains Devlin of the concept.

Zoetrope by Es Devlin (2018) by Design IndabaOriginal Source: Design Indaba

The pavilion explores how the electric period in transport history will leave its mark. “Rapid advances in lithium battery technology are extending the periods of travel and diminishing the durations of charging stops at an exponential rate. How should we approach the network of electric vehicle charging stations that is set to emerge all over the globe? How should we spend our time while we wait for our electric vehicles to recharge mid journey?” asks Devlin.

ZOETROPE, Design Indaba, 2018, From the collection of: Design Indaba
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The ZOETROPE: A public pavilion that a glimpse into the future of electric travel

Credits: Story

Designer: Es Devlin
Commissioned by Mercedes-Benz South Africa

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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