Xuejie Zhou - Invading Green - could plants start to interact with us

Invading Green - typography inspired by moss growth and its invasion of the narrow areas of man-made rules.

Invading Green - Xuejie Zhou 3 (2022) by Xuejie ZhouGlobal Creative Graduate Showcase

Invading Green - Typography

Designed by Xuejie Zhou, 'Invading Green' won the Typography Category in the Global Design Graduate Show in collaboration with Gucci 2022.

Invading Green - Xuejie Zhou 2 (2022) by Xuejie ZhouGlobal Creative Graduate Showcase

Xuejie Zhou is a recent graduate from Glasgow School of Art holding a degree in Communication Design. Their work is inspired by moss, and how it can break through tight and limited spaces and, by some invisible force, slowly creep unnoticed into our environment.

Invading Green - Xuejie Zhou 1 (2022) by Xuejie ZhouGlobal Creative Graduate Showcase

The design of the type, before the moss growth, represents the narrow areas of man-made rules.

Invading Green - Xuejie Zhou 2 (2022) by Xuejie ZhouGlobal Creative Graduate Showcase

"I want to continue to explore the relationship between plants and human living space and to experiment with other ways of expressing this. With the development of digital interaction, could plants also enter into a new dimension of interaction with humans?" 

Credits: Story

FIRST NAME: XUEJIE

LAST NAME: ZHOU

UNIVERSITY / COLLEGE:  GLASGOW SCHOOL OF ART

COURSE / PROGRAM: COMMUNICATION DESIGN

GRADUATED: 2022

SPECIALISMS: TYPOGRAPHY / VISUAL COMMUNICATION / GRAPHIC DESIGN

WEBSITE:  Invading Green by Xuejie Zhou

Credits: All media
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