The Chicago Housewares Show of 1959

The Chicago Defender Newspaper hosted a Housewares Show for Black Families to have a chance to purchase wares for their homes and perhaps a new car.  Vendors came from near and far to market to these African American households in a new emerging Black Middle Class.  It was a great revenue generator for the newspaper and brought exciting products to the Black Community.

Home Service Expo Ad (1959-10-03) by Chicago Defender ArchivesThe Obsidian Collection Archives

This full-page ad ran in the City Edition of The Chicago Defender Newspaper on October 3, 1959.

Pepsi-Cola Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Al Abriams Pontiac (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Fuller Cosmetics (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Plasti-King Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Bob Esserman Dodge (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Italian Swiss Colony Wine (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Acousticon Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Whirlpool Kitchen Demo (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

People were very interested in the new appliances for the modern home. Demonstrations of these modern kitchens were well attended.

Baking demonstration (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Illinois Federal Savings Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Clabber Girl (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Schenley Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

City of Chicago Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Hawthorne Mellody Farms Dairy Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Johnson Products (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Drexel Chevrolet (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Winner 1960 Mrs. Homemaker (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

It's official, Mary Livingston is crowned Mrs. Homemaker 1960!

Goldblatts Lake Meadows (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Schieffelin and Co Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Squirt Beverages (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Lyon Healy (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Harbor Motors Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Canada Dry (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Illinois Bell Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Sengstacke and stove winner (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Miller High Life Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Sengstacke and the Prizewinners (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Many prizes and raffles were offered at the Housewares Show to attract guests and patrons. Chicago Defender Publisher John Sengstacke poses with the winners.

Pet Milk Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Hi Fi Stereo Winners (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

The winners of the Hi-Fi Stereo System shake the hands of the vendor who held the contest.

Meister Brau Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives

Credits: Story

Source: The Chicago Defender Newspaper Archives
Partnered with The Obsidian Collection Archives

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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