The Chicago Defender Newspaper hosted a Housewares Show for Black Families to have a chance to purchase wares for their homes and perhaps a new car. Vendors came from near and far to market to these African American households in a new emerging Black Middle Class. It was a great revenue generator for the newspaper and brought exciting products to the Black Community.
Home Service Expo Ad (1959-10-03) by Chicago Defender ArchivesThe Obsidian Collection Archives
This full-page ad ran in the City Edition of The Chicago Defender Newspaper on October 3, 1959.
Pepsi-Cola Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Al Abriams Pontiac (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Fuller Cosmetics (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Plasti-King Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Bob Esserman Dodge (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Italian Swiss Colony Wine (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Acousticon Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Whirlpool Kitchen Demo (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
People were very interested in the new appliances for the modern home. Demonstrations of these modern kitchens were well attended.
Baking demonstration (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Illinois Federal Savings Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Clabber Girl (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Schenley Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
City of Chicago Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Hawthorne Mellody Farms Dairy Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Johnson Products (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Drexel Chevrolet (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Winner 1960 Mrs. Homemaker (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
It's official, Mary Livingston is crowned Mrs. Homemaker 1960!
Goldblatts Lake Meadows (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Schieffelin and Co Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Squirt Beverages (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Lyon Healy (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Harbor Motors Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Canada Dry (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Illinois Bell Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Sengstacke and stove winner (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Miller High Life Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Sengstacke and the Prizewinners (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Many prizes and raffles were offered at the Housewares Show to attract guests and patrons. Chicago Defender Publisher John Sengstacke poses with the winners.
Pet Milk Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Hi Fi Stereo Winners (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
The winners of the Hi-Fi Stereo System shake the hands of the vendor who held the contest.
Meister Brau Booth (1959-10) by Chicago Defender ArchivesThe Obsidian Collection Archives
Source: The Chicago Defender Newspaper Archives
Partnered with The Obsidian Collection Archives
