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Camera:Fisher Price Camera

Eastman Kodak1984

The Strong National Museum of Play

The Strong National Museum of Play
Rochester , United States

Manufactured by the Eastman Kodak Company for Fisher-Price Toys, this camera confirms Kodak's longstanding belief that kids enjoy photography as much as adults do. The Eastman Kodak Company revolutionized photography at the turn of the 20th century with the creation of the "Brownie" box camera. Astonishingly affordable - $1 each - and easy to use, the Brownie not only made it easy for adults to take pictures but also introduced a new generation of kids to photography. Promising customers that "you push the button, we do the rest," advertisements claimed the Brownie was so easy that any child could use it. Kodak even developed a marketing campaign aimed at children. More recently, this 1984 children's camera, distributed by Fisher-Price Toys, transforms the popular Kodak pocket camera into an easy-to-use, child-friendly version. With its colorful blue plastic housing and two large, easy-grab rubber handles, this Fisher-Price camera was easy even for young children to use. It included a level in the viewfinder so kids could take pictures as straight as adults could.

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  • Title: Camera:Fisher Price Camera
  • Creator: Eastman Kodak
  • Date Created: 1984
  • Location: Rochester, NY
  • Subject Keywords: camera
  • Type: Hobbies and Crafts
  • Medium: paper, plastic, rubber, metal
  • Object ID: 101.313
  • Credit Line: Gift of Scott & Christine Eberle
The Strong National Museum of Play

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