Design: Vignelli exhibition, Rochester, NY. Packaging Design

View of the "Design: Vignelli" exhibition, Benetton Galleries, Vignelli Center for Design Studies, Rochester Institute of Technology, Rochester, New York, United States. The "Design: Vignelli" exhibition opened in 2010 at the Vignelli Center for Design Studies, which is also home to their entire professional archives. The exhibition mirrors the "Design: Vignelli" exhibition which toured nine countries between 1989-1993. As with the previous iteration, Lella Vignelli and Massimo Vignelli designed the displays, wrote the descriptive text, and curated the artifacts for the exhibition. It is the last exhibition designed by the Vignellis that is still open to the public. Pictured: Ciba Geigy pharmaceutical packaging (1976) and Perugina chocolates packaging (1983)

Text from design: Vignelli exhibition label:
Perugina, Chocolate packaging, Italy, 1983.
If you like chocolate, this is the ideal client. The packages are designed to illustrate some situations appropriate for gifts.

Ciba Geigy, Packaging program, Switzerland, 1976.
When those two Swiss giant Companies merged, we were asked to design a new name and the relative packaging program for their pharmaceutical line of products. We designed this simple two color approach to increase the identification of the products brand.

Colton, Packaging Program, USA, 1967/1970.
For this Company, a division of Gillette, we designed all packaging of their products and even their office interiors. It started with NINE FLAGS cologne, followed by MY ISLANDS, and then NUTS&BOLTS. Each one of these products were aimed to different market segments, men, women, and young men, and package were designed accordingly.