Richard Riemerschmid was a German architect, painter, designer and city planner from Munich. He was a major figure in Jugendstil, the German form of Art Nouveau, and a founder of architecture in the style. A founder member of both the Vereinigte Werkstätte für Kunst im Handwerk and the Deutscher Werkbund and the director of art and design institutions in Munich and Cologne, he prized craftsmanship but also pioneered machine production of artistically designed objects.