The rise of the mass market in photography
Photography became a popular phenomenon between the 1860s and the First World War. Commercial photographers enjoyed a steady source of income from portrait photography, but many branched out into topographical and landscape photography, particularly to serve growing numbers of tourists. One such photographer was James Valentine, an enterprising Scottish artist and portrait photographer, who expanded into the production of topographical views in the 1860s. By the 1880s his firm was advertising over 20,000 views of Great Britain and other countries.