Folha de S. Paulo – The First of Many Pages
For more than a hundred years, the newspaper has recorded events that went down in history
Primeira Página (1921-02-19)Folha de S.Paulo
If a century passes in a second in the cyber eyes of 2023, a longer pause for reflection points to the pioneering spirit and initiative of two journalists.
Primeira Página (1932-05-24)Folha de S.Paulo
As much as they would have liked to, journalists Olival Costa and Pedro Cunha probably had no idea that they were founding an institution that would be around for over a hundred years.
Primeira Página (1921-02-19)Folha de S.Paulo
Created in 1921, Folha de S.Paulo was born as a newspaper representing a more modern and inclusive vision of São Paulo society. It highlighted information that had an impact on the daily lives of the population, especially workers.
It began its career under the name Folha da Noite. The front page of its first edition, published on February 19 of that year, highlighted the congressional elections that were to be held the following day. More than a hundred years later, in 2023, Folha plays an important role among Brazil's large-circulation newspapers.
Primeira Página (1946-11-06)Folha de S.Paulo
As a witness to the history of the country and the world, the newspaper was present at many important moments. As well as recording relevant facts, it has taken positions and promoted debates. With this stance, it has faced the most diverse reactions.
Primeira Página (1932-07-12)Folha de S.Paulo
In its early years, the newspaper closely covered decisive events in Brazilian politics, such as the 1930 Revolution. Folha was one of the outlets that opposed the rise of Getúlio Vargas that year.
Primeira Página (1946-11-06)Folha de S.Paulo
In the mid-1940s, there were two newspapers in the group, Folha da Noite and Folha da Manhã, the latter launched in 1925. Both followed the Second World War and the consequences of the conflicts in detail.
Primeira Página (1960-01-01)Folha de S.Paulo
In January 1960, Folha was attentive to Juscelino Kubitschek's government, which promised to contain inflation. That same year, the company's three titles (Folha da Manhã, Folha da Noite and Folha da Tarde) merged to become Folha de S.Paulo.
Primeira Página (1964-03-20)Folha de S.Paulo
Brazilian politics in the 1960s was marked by major upheavals. With the unexpected resignation of Jânio Quadros, João Goulart took power. On March 20, 1964, Folha documented a rally in São Paulo in defense of Jango's constitutional mandate.
Primeira Página (1974-02-02)Folha de S.Paulo
The alternation between global and local issues is the merit of good media outlets. This quality was most evident in the coverage of major fires in São Paulo, such as the one at the Joelma building in 1974.
Primeira Página (1984-04-17)Folha de S.Paulo
Folha covered a historic episode, the 1984 Diretas Já campaign rally in São Paulo's Anhangabaú Valley. Also of historical importance, unfortunately, was the Carandiru massacre, which the newspaper covered extensively eight years later.
Primeira Página (2004-01-25)Folha de S.Paulo
Since the 21st century, Folha has reaffirmed its importance on the Brazilian media scene. It consolidated its editorial line, based on critical, non-partisan and pluralistic journalism. The focus on the city of São Paulo has also remained an important hallmark.
The newspaper followed the celebrations for the 450th anniversary of the city of São Paulo in 2004. Ten years later, there were two major developments on the sports scene in São Paulo, the inaugurations of the Corinthians and Palmeiras stadiums, both reported in detail by Folha.
Primeira Página (2021-02-19)Folha de S.Paulo
In 2021, the celebration of a century in business, showing the importance of professional journalism.
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