The Margarita. The most popular cocktail in the world

The Margarita Cocktail is a delicious and refreshing drink based on Tequila, which always goes well in any place or circumstance that is enjoyed. On the beaches, mountains, forests, parties, before or after meals and at family gatherings.

The Margarita is much more than a cocktail that is served in the bars of Mexico and the world, it is the most cordial ambassador that Mexico has and that has made its way to all tastes and nationalities on all continents.

There are multiple anecdotes and legends that argue that the cocktail was invented in Puebla, Ensenada, Mexico City, etc. However, the true story has been shared with us by Don Juan Beckmann Vidal, president of the Casa Cuervo board, who personally lived the experience in Tijuana, the city where his family lived. That is why Jose Cuervo Tequila is the Tequila used throughout the world to prepare the Margarita cocktail.

It all started in the 1940s in Tijuana. Where Mr. Juan Beckmann Gallardo, grandfather of the current CEO of Casa Cuervo, was sent by his aunt Guadalupe Gallardo González Rubio who was the owner of the Jose Cuervo Distillery. The entrusted mission was to promote Tequila exports in the United States.