Tequila and the Visual Arts. Frida Kalho edition of "Reserva de la Familia Tequila "

The tequila landscape was outlined as a backdrop in paintings about the ranching universe. A very Jalisco and Bajío region  aesthetic will occupy hundreds of costumbrist canvases

One of the most prominent painters of the ranch theme in Jalisco, was undoubtedly Francisco Gálvez, born in 1824. He captured with his brush figures of country gentlemen or ranchers performing tasks typical of the field in the landscape of Jalisco.

Among the painters most interested in the Mexican landscape is the artists call "Doctor Atl", who marked an era with his voluminous landscape work. In love with volcanoes throughout his life, he was also able to capture the mountains of his native Jalisco in some of his painting

In this image of the "Pihuamo Valley", painted by Dr. Atl, the Tequila Volcano can be seen in the background.  

In the twentieth century, already in the years of the modernization of the country, it was determined to show the national symbols in a new light.

Jalisco gastronomy: sauces, birria and tequila. Casa Cuervo Collection

Silver decanter "Los caballitos" for the Great Masters Collection of Tequila 1800

Artists of the stature of Francisco Toledo, Leonora Carrington, Juan Soriano, Manuel Felguérez, Fernando de Zsyszlo and José Luis Cuevas, accepted the challenge of making a silver decanter on the glass bottle of Tequila 1800

It was not easy to convince these established artists to make a work as different and original as a silver sculpture. A challenge as a sculptor.

Fortunately, each one mastered the sculpture, achieving surprising pieces. Toledo carried out 2 editions and with that supported multiple educational and cultural initiatives in Oaxaca. Leonora Carrington, excited, made two liquors: El Rey and La Reina del Tequila.

One of the most recognized surrealist artists of the 20th century. She was born in the town of Choley in Lancaster, England (April 6, 1917). From a very young age she plays with drawings , as a teenager her imaginary world is occupied by fairies, elves, monsters, animals and magical forests.

Leonora had a natural predisposition to admire the vegetable  and animal world over the world of humans. His characters are always in constant combination and hybridization between the attributes of the plant, animal and human world.

She took classes in Florence and later met several members of the surrealist group. From then on, she will develop her own surrealist style. He fled from a war-torn Europe and arrived in Mexico in 1942, where he died in 2011.

His work usually includes animals from their environment such as monkeys, bats, iguanas, toads, insects and reptiles, among others.

Tequila box and bottle, designed by Maestro Francisco Toledo for the "Dobel Grandes Maestros Collection"

Great Masters of Tequila 1800 Collection

Fernando de Szyszlo is one of the most important artists of the 20th century who emerged after the Second World War in Latin America. Szyszlo's work wavers in the twilight between the abstract and the figurative

Manuel Felguérez was born in the state of Zacatecas in 1929 and died in Mexico City in 2020. He was a fundamental artist in contemporary art in Mexico.

A pioneer of abstract art, he was involved in the “rupture” movement, which consisted of rejecting political art and sometimes pamphlet of the Mexican School of Painting, however he himself always pointed out that he was not an artist of rupture but of “change and continuity.