PROSPETTIVA. Journey Into the Archives of Fondazione Fiera Milano.
Photographs, graphic art, documents, and installations telling the story of Italian industry
Interno del padiglione ottica, foto, cine alla Fiera Campionaria di Milano del 1966 (14/04/1966 - 25/04/1966) by PublifotoFondazione Fiera Milano
The initiative showcased a selection of the holdings of the Fondazione Fiera Milano archive, digging up thousands of original documents. The holdings of the archive are currently being digitized, as part of a project begun in 2011.
Interno del padiglione del giocattolo alla Fiera Campionaria di Milano del 1961 Interno del padiglione del giocattolo alla Fiera Campionaria di Milano del 1961 (12/04/1961 - 27/04/1961) by PublifotoFondazione Fiera Milano
...becoming witnesses to a piece of Italian and European history from the last century, and to the business memory of Milan.
The exhibition brought the public face to face with the various formats of the original documents held by the Fondazione Fiera Milano Archive, which since 2011 has been running a major campaign to digitize its collections.
Visita dell'ambasciatore inglese Ashley Clarke alla Fiera Campionaria di Milano del 1957 (1957) by Ancillotti & MartinottiFondazione Fiera Milano
It was a unique opportunity to discover the extensive holdings through a highly original interactive experience between the public and the archival materials.
Allestimenti in costruzione per la Fiera Campionaria di Milano del 1954 Allestimenti in costruzione per la Fiera Campionaria di Milano del 1954 (ante 12/04/1954) by Non identificatoFondazione Fiera Milano
Pubblicità Galbani alla Fiera Campionaria di Milano del 1952 (1952) by Non identificatoFondazione Fiera Milano
Beyond the exhibition
PROSPETTIVA was not just an exhibition. It was also the first important milestone of a photographic archive project sponsored by the foundation and AFIP International, in partnership with the Triennale Milano.
Autoveicoli per il trasporto interno con pubblicità della Cinzano alla Fiera Campionaria di Milano del 1952 (post 1952/04/12 - ante 1952/04/29) by Ancillotti & MartinottiFondazione Fiera Milano
PROSPETTIVA starts with the holdings of the Fondazione Fiera Milano Archive and involves the collection, preservation, and cataloguing of the photographic documents. Its aim is to unlock the value of what is a true cultural goldmine by opening up access to the collections via an online platform and organizing a series of exhibitions and cultural events for the public.
Visita dell'ambasciatore degli Stati Uniti Frederick Reinhardt alla Fiera Campionaria di Milano del 1966 Visita dell'ambasciatore degli Stati Uniti Frederick Reinhardt alla Fiera Campionaria di Milano del 1966 (4/15/1966) by PublifotoFondazione Fiera Milano
Presentazione nel padiglione Montecatini del nuovo materiale plastico "Moplen" alla Fiera Campionaria di Milano del 1957 (12/04/1957 - 27/04/1957) by Non identificatoFondazione Fiera Milano
Interno del padiglione Montecatini alla Fiera Campionaria di Milano del 1966 Interno del padiglione Montecatini alla Fiera Campionaria di Milano del 1966 (14/04/1966 - 25/04/1966) by PublifotoFondazione Fiera Milano
Presented to the world for the first time in 1957 at the Milan Fair by the Montecatini company, the polymer invented by Giulio Natta revolutionized the thermoplastics industry (and earned him a Nobel prize).
Preserving and unlocking the value of the past
PROSPETTIVA involves the collection, preservation, and cataloguing of photographic documents to unlock the value of what is a true cultural goldmine...
Interno del Salone del Bambino alla Fiera di Milano nel 1963 Interno del Salone del Bambino alla Fiera di Milano nel 1963 (22/05/1963 - 02/06/1963) by Non identificatoFondazione Fiera Milano
...by opening up access to the collections via an online platform and organizing a series of exhibitions and cultural events for the public. The project starts with the historical archive of the Fondazione Fiera Milano and its collection of over five hundred thousand images.
Pulcini in esposizione alla Fiera Campionaria di Milano del 1952 (post 1952/04/12 - ante 1952/04/29) by Non identificatoFondazione Fiera Milano
That collection is set to expand in upcoming years through the strategic acquisition of the photographic archives of leading Italian photographers, with the aim of building a new and unique depository—a first of its kind in Italy and the world—of the heritage of Fiera Milano, the city of Milan, and Lombardy.
Modelle alla Fiera Campionaria di Milano del 1951 (post 1951/01 - ante 1951/04/12) by Non identificatoFondazione Fiera Milano
Acquisitions will be steered by the themes already present in the Fondazione Fiera Milano Archive: Architecture, Design, Milan, Celebrities, Innovation, Food, and Fashion.
Exhibition promoted by the Fondazione Fiera Milano, curated by Ippolito Pestellini Laparelli with the historiographical support of Andrea Lovati. Triennale Milano, January 23rd, 2018 to January 20th, 2019.
This virtual path has been created in collaboration with Promemoria Group.
www.promemoriagroup.com
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Fondazione Fiera Milano Historical Archive:
archiviostorico.fondazionefiera.it
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