Through the Lens of Jimmy Baynes : R&B NEO Sound

For over three decades Cleveland postal worker Jimmy Baynes supplemented his paycheck capturing an authentic and candid glimpse into African American life, music and culture

Jimmy Baynes by Jimmy BaynesRock & Roll Hall of Fame

Jimmy Baynes

Postal worker Jimmy H. Baynes (1922-2010) followed the lively 1950s and 1960s Cleveland music scene, full of jazz, rhythm & blues, and early rock music.

Jimmy Baynes' Business Card by Jimmy BaynesRock & Roll Hall of Fame

Jimmy Baynes' Business Card

Baynes supplemented his weekly postal paycheck through Baynes Foto Service at 2220 E. 87th St, primarily photographing local events in the African American community, capturing "pictures that tell the story."

Jimmy Baynes by Jimmy BaynesRock & Roll Hall of Fame

Jimmy Baynes

Though Baynes was not a trained photographer, the images he created over three decades, from the 1950s into the 1980s, provide an authentic and candid glimpse into African American life, music and culture. Throughout the years, Baynes’ photographs appeared in Cleveland magazines and newspapers, such as the Call and Post.

Baynes' photographs featured prominent jazz, R&B, and rock & roll musicians of the 1950s and 1960s, including the likes of LaVern Baker, Ruth Brown, Louis Armstrong, Aretha Franklin, Mahalia Jackson, B.B. King, the Temptations, Jerry Lee Lewis, and Martha & the Vandellas.

Louis Armstrong by Jimmy BaynesRock & Roll Hall of Fame

Louis Armstrong

It's rare to find technical excellence, superb artistry and irresistible charisma in one performer. Louis Armstrong had all those qualities. As an architect of jazz and a vocal trendsetter, Armstrong left an indelible mark on music as an art form.

Mahalia Jackson (c. 1950s) by Jimmy BaynesRock & Roll Hall of Fame

Mahalia Jackson

Her voice hit audiences with the force of a hurricane. Mahalia Jackson’s passionate contralto brought sensuality and forceful expression to gospel music. Born in New Orleans, she inherited the city’s legacy of musical excellence and passed it on for generations to come.

Ruth Brown by Jimmy BaynesRock & Roll Hall of Fame

Ruth Brown

They called Atlantic “the house that Ruth built” for good reason—her two dozen hits put the budding company on the map. Ruth Brown was both a diva and a fighter, a glamorous R&B singer and a tireless advocate for musicians’ rights.

B.B. King by Jimmy BaynesRock & Roll Hall of Fame

B.B. King

Bow down to the King of the Blues! Throughout B.B. King’s 50-year career of new influences, collaboration and incessant touring, the blues have been his home. He came up in a time of racial divide, uniting us with music that served as a reminder—we all have the blues.

LaVern Baker (c.1958) by Jimmy BaynesRock & Roll Hall of Fame

LaVern Baker

LaVern Baker was a rock & roll diva with an irresistible belt and sultry R&B edge.  A versatile vocalist, LaVern Baker proved capable of melding blues, jazz and R&B styles in a way that made possible the emergence of a new idiom: Rock & Roll.

Jerry Lee Lewis by Jimmy BaynesRock & Roll Hall of Fame

Jerry Lee Lewis

Raising hell with the devil’s music, that’s what Jerry Lee Lewis does best. He pounded the piano with such abandon that it’s a wonder it didn’t come apart. He is a defiant, reckless, indefatigable wild man that can rock you into oblivion.

Martha & The Vandellas by Jimmy BaynesRock & Roll Hall of Fame

Martha Reeves & The Vandellas

The brazen Motown girl group with an unyielding R&B edge. Martha & the Vandellas were the Supremes' tougher, more grounded counterpart. With her cheeky, fervent vocals, Martha Reeves led the group in a string of irresistible dance anthems.

The Temptations by Jimmy BaynesRock & Roll Hall of Fame

The Temptations

Early hits such as "My Girl" and "Get Ready" remain beloved classics, while later forays into funk and psychedelic music like "Papa Was a Rollin' Stone" were just as influential. The Temptations' snappy moves and elegant harmonies set the bar high for Motown vocal groups.

Aretha Franklin (1963) by Jimmy BaynesRock & Roll Hall of Fame

Aretha Franklin, 1963

Lady Soul: the first woman inducted into the Rock & Roll Hall of Fame. Aretha Franklin was an artist of passion, sophistication and command, whose recordings remain anthems that defined soul music. Long live the Queen!

Nina Simone by Jimmy BaynesRock & Roll Hall of Fame

Nina Simone

Nina Simone’s unapologetic rage and accusatory voice named names and took no prisoners in the African-American struggle for equality in the early 1960s. Her triumphant voice sang what it meant to be young, gifted and Black in a sometimes unjust and troubled world.

Jimmy Baynes by Jimmy BaynesRock & Roll Hall of Fame

Jimmy Baynes

Jimmy Baynes' also captured a number of local musicians, dancers, radio deejays, and venues with his camera—some long forgotten but for his tireless work.

Phillis Haynes and Jerry Baxter of the O'Jays (1965) by Jimmy BaynesRock & Roll Hall of Fame

Phillis Haynes and Jerry Baxter of The O'Jays

Phillis Haynes was the owner of the Pinwheel Lounge at E. 106th, where both local and major out of town soul acts performed. The Pinwheel was a popular venue for musicians, as Haynes was also a performer and treated the talent very well.

Walkin' Talkin' Bill Hawkins (May 8, 1955) by Jimmy BaynesRock & Roll Hall of Fame

Walkin' Talkin' Bill Hawkins

In 1948 Bill Hawkins, a former Pullman porter, became Cleveland's first Black disc jockey. Over the next decade, Hawkins could be heard on four different radio stations, sometimes all in one day. He was widely imitated and influenced a generation of DJs, including Alan Freed.

Alan Freed by Jimmy BaynesRock & Roll Hall of Fame

Alan Freed

Cleveland earned its place on the rock & roll map in the early 1950s when Record Rendezvous owner Leo Mintz and WJW deejay Alan Freed mainstreamed the term “rock & roll” to describe the R&B music of the time. 

Cleveland Arena (1956) by Jimmy BaynesRock & Roll Hall of Fame

Cleveland Arena, 1956

The Cleveland Arena, located at 3717 Euclid Ave, was built in 1937. It was the site in March 1952 of radio deejay Alan Freed's Moondog Coronation Ball. With the opening of Richfield Coliseum in 1974, the Arena ceased to host major events and was demolished in 1977.

Leo's Casino by Jimmy BaynesRock & Roll Hall of Fame

Leo's Casino

The original Leo's Casino was a bar opened in 1952 by Leo Frank at Central Ave and East 49th. Frank expanded the bar into a jazz room and booked greats like Dizzy Gillespie and John Coltrane. 

Leo's Casino, After the Fire by Jimmy BaynesRock & Roll Hall of Fame

Leo's Casino

After a 1962 fire, Leo Frank was joined by partner Jules Berger, and they opened a bigger nightclub in the old Quad Hall Hotel at 7500 Euclid Ave.

Quad Hall Lounge by Jimmy BaynesRock & Roll Hall of Fame

Quad Hall Lounge Business Card

The new Leo's Casino was the top club for soul and R&B, featuring Motown and other national touring acts. Eventually bigger venues lured away more popular performers, and the club closed in 1972. In 1999, the Rock & Roll Hall of Fame named it an historic landmark.

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
Explore more
Home
Discover
Play
Nearby
Favorites