Processed Rice Products: Snacks, Ready-made Rice, & Mochi

Niigata
is famous for its rice and throughout history the people of the area
have processed and enjoyed rice in a variety of ways. Let’s take a
look at some of the processing techniques and delicious preparations
of rice in Niigata today.

Various Rice CrackersCity of Gastronomy Niigata

Various
Rice Crackers

Rice crackers are made from rice, and are known for their wonderful roasted aroma and crispy texture. There are many cracker manufacturers on the Echigo (Niigata) Plain, offering many varieties.

KAMEDA SEIKA's Top Seller: Kaki no Tane 6 pack (2016)City of Gastronomy Niigata

KAMEDA
SEIKA's Top Seller: Kaki no Tane 6 pack

One of the most famous rice snacks is the Kaki no Tane snack mix, the face of Kameda Seika. Ever since it was created over 50 years ago in 1966, this long-time best-seller has been loved by all.

Making "KAMEDA no Kaki no Tane" (2016)City of Gastronomy Niigata


Making Kameda’s
Kaki no Tane

The secret to the Kaki no Tane's deliciousness is the crisp texture which is due to the pocket of air inside of each persimmon seed-shaped piece. This is achieved thanks to its thin dough and it being cooked to just the right point, both of which are closely monitored by mechanized sensors and human senses.

KAMEDA SEIKA's Fan Favorite: Happy Turn (2019)City of Gastronomy Niigata

KAMEDA
SEIKA's Fan Favorite: Happy Turn

"Happy Turn" is also one of the major rice snacks made by Kameda Seika. It was first made in 1976 during the recession that followed the 1973 global oil crisis. It was named in the hopes that happiness would return to their customers.

Happy Turn Ready to be Packaged (2016)City of Gastronomy Niigata

Happy
Turn Ready to be Packaged

The special seasoning powder that coats the "Happy Turn" snack is called "Happy Powder." When this snack started to sell in 1976, the sweet and salty taste was unusual for senbei rice snacks and the "happy powder" seasoning quickly gained popularity among younger generations.

Cooked Koshihikari RiceCity of Gastronomy Niigata

Cooked
Rice in a Bowl

Now let’s talk about cooking rice. Cooked white rice is usually served with various side dishes.

The Makings of a Washoku MealCity of Gastronomy Niigata

Washoku Meal

Hisamoto: Sauced Grilled Salmon (2019)City of Gastronomy Niigata

Sauced Grilled Salmon

Hisamoto: Grilled Fish and a Dish of Meike-na Greens (2019)City of Gastronomy Niigata

Grilled Fish

Hisamoto: Assortment of Pickled Vegetables (2019)City of Gastronomy Niigata

Assortment of Pickled Vegetables

Cooked Koshihikari RiceCity of Gastronomy Niigata

Cooked
Koshihikari Rice

Historically speaking, rice was cooked at home, but in recent times, for a range of reasons, more and more people find it difficult to make their own rice.

Sato No Gohan 200g Niigata KoshihikariCity of Gastronomy Niigata


Sato
No Gohan 200g Niigata Koshihikari

Sato Foods Co. Ltd., which has its headquarters in Niigata, makes prepackaged ready-to-eat rice. This rice is packaged in a plastic container sealed with a film that makes it incredibly easy to heat and eat.

Sato No Gohan Specialized Rice CookerCity of Gastronomy Niigata


Sato
No Gohan Specialized Rice Cooker

Sato Foods uses thick-bottomed vessels and gas heat to expertly cook their rice so that each and every grain is plump and delicious.

Rice Products Created by Rice Experts (1994/2018)City of Gastronomy Niigata

Rice
Products Created by Rice Experts

In addition to rice snacks, Kameda Seika has also been developing health conscious products as well. For the aging population, they have created a soft rice porridge that is easier to eat and swallow. For those with chronic kidney disease they have also created a low protein rice.

Traditional Rice Cake Pounding by YuuKou IkedaCity of Gastronomy Niigata

Traditional
Rice Cake Pounding

Now we will talk about “mochi” which are rice cakes made from glutinous rice. Mochi used to be made and eaten only on celebratory occasions because of the time and effort needed to make it. This image shows the mochi rice being pounded using wooden mortar and mallets by a team of three men, a tradition unique to the mansion now known as the Northern Culture Museum.

Sato No Kiri-mochi Mochi Making MachineCity of Gastronomy Niigata


Sato
No Kiri-mochi Mochi Making Machine

In the Sato Foods factory in Niigata, the traditional method of pounding the rice into mochi with a mallet is replaced by modern machinery that is specifically manufactured to produce perfectly soft and smooth mochi.

Sato No Kiri-mochi ShapingCity of Gastronomy Niigata


Sato
No Kiri-mochi Shaping 

By the time the mochi is ready it has become smooth and milky white. It is then pressed flat to form a thick sheet of mochi.

Sato No Kiri-mochi Paritto Slit 400gCity of Gastronomy Niigata


Sato
No Kiri-mochi Paritto Slit 400g

This mochi has slits on its surface so that the mochi gets crispy (“paritto” in Japanese) on the outside and soft and sticky on the inside when it is baked. The packaging includes design features such as vacuum-packing to prevent mold and extend shelf-life.

Zoni of Niigata (2007/2012)City of Gastronomy Niigata


A
Bowl of New Year’s Zoni

"Zoni" is a dish of mochi served in a soup. It is eaten most commonly during the New Year's holidays and the broth and ingredients vary by region. Niigata's zoni is characterized by the abundance of ingredients that often completely cover the mochi which you can see poking through in the picture.

Credits: Story

KAMEDA SEIKA CO.,LTD.
Minemura Shoten Co., Ltd.
Niigata City
Niigata Prefecture
Niigata Visitors & Convention Bureau
Sato Foods Co., Ltd.
Skyrocket Co., Ltd.
Syutei Hisamoto
The World Forum on Food and Flowers in Niigata

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
Explore more
Home
Discover
Play
Nearby
Favorites