Visiting Cards: A Photographic Record of 19th Century Peruvian Society

Business cards from the 19th and 20th centuries, used by people to present themselves

[Portrait of woman in indigenous costume] ([187-? o 188-?]) by Courret Hermanos (Lima)National Library of Peru

Representations of Everyday Life and Indigenous Peoples

This type of carte de visite included depictions of popular figures like the "water seller," the "fruit seller," etc., and also encompassed images of inhabitants of the Amazon and the Andes, usually represented in a stereotypical, anonymous, and exoticized manner.

[Portrait of man delousing child: popular type] ([1870?]) by Ricardo VillaalbaNational Library of Peru

Portrait of man and a child

Photographs like this reveal another side of the country, one that contrasts with the image of modernity and prosperity it sought to project.

[Portrait of unidentified woman] ([186-? o 187-?]) by Courret Hermanos (Lima)National Library of Peru

The photographer Villalba was of possible Bolivian origin and was active in the southern Andean region towards the end of the 19th century.

[Photomontage of a politician] ([187-?]) by Villroy RichardsonNational Library of Peru

Visiting cards and current affairs

The visiting cards also reflected contemporary issues. In response to the political climate, American photographer Richardson produced photomontages featuring the faces of the president and other politicians, using this technique as a form of critique. This satirical approach landed him in jail, where he spent Christmas in 1871.

[Photomontage of a politician] ([187-?]) by Villroy RichardsonNational Library of Peru

Photomontages and satire 

Photomontage of General Andrés Segura (ca. 1871-1872). Richardson's photomontages consisted of placing the faces of political figures on the bodies of animals or religious figures, parodying them as ‘saints’.

[Portrait of two covered women: popular type] ([186-? o 187-?]) by Villroy RichardsonNational Library of Peru

Lima “Tapadas” visiting cards were popular

Although this style of dress had already been supplanted by European fashion, "las tapadas" were emblematic of Lima, which is why these photos were in demand.

[Portrait of two covered women: popular type] ([186-? o 187-?]) by Villroy RichardsonNational Library of Peru

The women posed dressed to obtain the desired images

[Portrait of Miguel Grau Seminario] ([1862?]) by Eugène MaunouryNational Library of Peru

Personalities of the 19th century.

We have portraits of historical figures from the second half of the 19th century in business card format.

Francisco Bolognesi Cervantes (Approximately between 1865 and 1870) by Emilio GarreaudNational Library of Peru

Important politics

For example, the portrait of Miguel Grau, Francisco Bolognesi and the former presidents Andrés Avelino Cáceres and Miguel de San Román, among others.

Great Marshal Miguel San Román (1863) by Eugène MaunouryNational Library of Peru

Postmortem portrait of President Miguel de San Román, Lima, April 1863

This post-mortem photograph was taken at the wake of the President of the Republic Miguel San Román by Eugene Maunoury who, as already mentioned, was a correspondent for Casa Nadar in Paris where he sent the photos.

[Back of autographed Miguel Grau carte de visite] ([1862?]) by Eugène MaunouryNational Library of Peru

Back of autographed Miguel Grau business card

On the back it reads “Nadar”, for whom Maunoury was a correspondent, it also says “Your affectionate friend Miguel Grau”. These visiting cards were usually signed or dedicated because they were to be given as gifts.

[Portrait of Miguel Grau Seminario] ([1862?]) by Eugène MaunouryNational Library of Peru

Miguel Grau's visiting card

With the red "N" feature in the lower right corner

[Lima cathedral] ([186-? o 187-?]) by Courret Hermanos (Lima)National Library of Peru

Views of the city to collect

A theme that also enjoyed popularity in the visiting card format was that of “views”, that is, images of city landscapes, buildings, squares, theaters, monuments, etc.

Cathedral of Lima. (ca. 1865/1868.)

[Monument to Simon Bolivar: Plaza de la Constitución] (Approximately between 1864 and 1869) by José NegrettiNational Library of Peru

Monument to Simón Bolívar. Inquisition Square. Lima, ca. 1864/1869

American Congress. Lima - 1864 (1864) by Courret Hermanos (Lima)National Library of Peru

A mosaic of personalities

In the visiting card format, image mosaics could also be generated for advertisements or to generate attractive images for customers. The mosaic made it possible for the buyer to see multiple characters together in a single image.

Authors and composers (Approximately between 1857 and 1865) by André-Adolphe DisdériNational Library of Peru

A mosaic collectible card

This is a collectible mosaic card that announced the American Congress of Lima in 1864, through which support was sought from the countries of the region in the conflict between Peru and Spain.

Authors and composers (Approximately between 1857 and 1865) by André-Adolphe DisdériNational Library of Peru

The seal of Disdéri's studio

The photographer who patented the visiting card in 1854. He worked on the “mosaic card”, an exercise that consists of grouping diverse portraits, this was useful to collect, for example, many photos of important personalities in a single image.

Bibliography: 
Blass, B. (2001-2002). “Literary aspects of business cards.” Fénix: Magazine of the National Library of Peru, (43-44), pp. 131-141.
Mori, J. (2001-2002). “Origin and meaning of business cards in Peru: Photographic aspects.” Fénix: Magazine of the National Library of Peru, (43-44), pp. 143-151.
Schwarz, H. (2021). Business cards. Herman's study and selection
Schwarz. Lima: National Library of Peru.
Schwarz, H. (2017). Courret study. History of photography in Lima. Lima: Municipality of Lima.

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