Celebrating 15!

Spain in Posters: 1936-1973

A visual journey through the history of Spain's promotion through its tourist posters

Visit Spain. Flowers (1940) by Teodoro DelgadoThe Museum of Tourism

Destination Spain

There was a time when the world discovered our country's magic through graphic art. Lithographs from the General Directorate of Tourism (1938-1973) were windows to the sun and tradition. Today, we invite you on an evocative journey.

Spain (1940) by MorellThe Museum of Tourism

The embrace of the sun and sea breeze

Imagine the warmth of the Mediterranean. A lithograph stops time under a red-striped umbrella: a woman rests in a hammock while the echo of children playing in the sand resonates. It is the eternal promise of absolute relaxation.

Visit Spain. Flowers (1940) by Teodoro DelgadoThe Museum of Tourism

Southern magnetism comes alive in a sun-darkened face with crimson lips. Her head is an explosion of multicolored flowers, offering a smile that invites the world with an irresistible "Visit Spain" in vibrant blue and orange tones.

Visit Spain. The sea (1940) by MorellThe Museum of Tourism

But the sea is also pure vitality. Another vibrant print shows a feminine figure on the shore. Wearing a large yellow sun hat, she plays carefree with a striped beach ball, embodying the tireless joy of an endless Spanish summer.

Canary Islands (1941) by LauThe Museum of Tourism

Island paradises and echoes of stone

The Canary Islands emerge as an oval canvas, a subtropical Eden. A majestic palm tree rises among prickly pears crowned with red flowers and steep rocks in warm tones, all embraced by the vastness of the Atlantic Ocean.

Balearic Islands (1941) by MorellThe Museum of Tourism

Further north, the Balearic Islands promise a year-round refuge. A woman in traditional dress rests next to a typical Balearic chair, with a serene background where a sailboat gently cuts through the waters. Peace turned into landscape.

Mérida, Badajoz (1944) by KindelThe Museum of Tourism

The black-and-white camera immortalizes our history. In Mérida, the imposing cornice of its Roman theater reminds us that we possess "Monuments as ancient as the mountains, and mountains as beautiful as monuments".

Toledo (1945) by Giralt MiracleThe Museum of Tourism

Toledo is shown from a bird's-eye view, embraced by the Tagus River. Its bridges, the imposing Alcázar, and the Cathedral rise above a sea of reddish roofs, blending in perfect harmony with the green paths of the horizon.

Teruel (1946) by Ortiz Echagüe, JoséThe Museum of Tourism

Faith, tradition, and vertigo

That same poetic motto of mountains and monuments accompanies the church of Valderrobres. On its stone staircase, a solitary parishioner descends with a missal in hand, uniting architectural grandeur with everyday faith.

Beauties of Spain (1946) by KindelThe Museum of Tourism

Under the slogan "Beauties of Spain", Cuenca reveals the overwhelming richness of its sacred art. The photograph captures the Renaissance grille of a church, an iron lacework that narrates Old Testament scenes with unique mastery.

Woman with a fan (1949) by MorellThe Museum of Tourism

Andalusia offers its purest soul. A woman with carnations in her hair observes us mysteriously behind a fan illustrating Goya's "Blind Man's Bluff". A lithograph uniting living folklore with Spanish artistic genius among joyful flowers.

Visit Sunny Spain. Guadalupe (1950) by KindelThe Museum of Tourism

"Spain is Beautiful and Different". Under this motto, the aerial view of the Guadalupe Monastery commands respect. Visitors' shadows stretch across the square and fountain, witnesses to centuries of devotion under the sun.

Pending houses (1959) by DGTThe Museum of Tourism

The camera returns to Cuenca to gift us an architectural miracle. From the depths of the gorge, foreground trees accentuate the extreme verticality of the famous Hanging Houses. An abyss that defiantly challenges gravity.

Women from Montehermoso, Cáceres (1965) by Domínguez GarcíaThe Museum of Tourism

Customs, snow, and welcome

History serves as a backdrop for our customs. Before the majestic arched door of the Palace of the Becerras in Cáceres, two proud women pose wearing the rich and colorful traditional dress of Montehermoso.

Come in without knocking (1969) by R. MasatsThe Museum of Tourism

No image is as warm and symbolic as a simple white wooden door. From its bronze knocker hangs an invitation that perfectly summarizes the hospitable soul of our country: "Spain, please enter without knocking".

Holy Week. Zamora (1970) by García Ochoa y OntañónThe Museum of Tourism

Mysticism surrounds us in Zamora. Its Holy Week comes alive at night with the float of the Virgin of Hope. Nazarenes in white hoods and green tunics parade, illuminating grated windows that whisper ancient prayers.

Winter resort Formigal (1971) by Onieva, RafaelThe Museum of Tourism

The ultimate contrast is provided by the Formigal winter resort in Huesca. From a balcony viewpoint, travelers gaze in awe at the immensity of the snowy Pyrenees. A picture that proves Spain is a destination of infinite wonders.

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.

Interested in Visual arts?

Get updates with your personalized Culture Weekly

You are all set!

Your first Culture Weekly will arrive this week.

Home
Discover
Play
Nearby
Favorites