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Spain in Posters: 1928-1936

A visual journey through the history of Spain's promotion via its tourism posters

Brava Coast (1933) by JenerThe Museum of Tourism

Destination: Spain

Discover the magic of Spanish tourism promotion through graphic art. The posters of the National Tourism Board (1928-1936) invite you on an unparalleled visual journey. A historic tour designed to make you fall in love with every corner of our geography.

Roncesvales (Navarra) (1929) by SantonjaThe Museum of Tourism

The green heart of Navarre

Roncesvalles unfolds the essence of green Spain in a beautiful lithograph. Yellow and gray houses nestle under mountains that melt into the horizon. On the path, a pilgrim waves, inviting us to walk through this landscape of infinite peace.

Malaga. Visit Spain (1929) by VerdugoThe Museum of Tourism

Malaga, incomparable refuge

Malaga's port welcomes us like a winter Eden. White sails dot the sea next to the lighthouse, while the ochre city rises in the background. Up front, an explosion of cacti, fruits, and flowers reminds us that an eternal, luminous spring reigns here.

El Escorial. Graveyard of the Kings by PenagosThe Museum of Tourism

The majesty of El Escorial

In subtle gray and pink tones, the Pantheon of Kings at El Escorial reveals its Renaissance soul. The lithograph caresses every architectural detail of this marvel, transporting the traveler to an era of royal splendor and perpetual solemn beauty.

Madrid, Court and heart of Spain (1929) by RobledanoThe Museum of Tourism

Madrid, court and heart of Spain

Madrid looms imposingly behind a sculptural canopy. The Royal Palace and San Francisco el Grande dominate an unmistakable skyline. It is the beating heart of Spain, portrayed with a grandeur that instantly captivates.

Cádiz, door of Europe in the Atlantic Coast (1929) by HohenleiterThe Museum of Tourism

Cádiz, southern Europe's door to the Atlantic

Cádiz rises brightly on the Atlantic horizon. From the calm of a grove, where a group of people rests, the view fades among the gleaming salt flats until reaching the port. A painting that exudes the salty breeze of southern Europe.

Salamanca, glorious city of the Renaissance (1929) by BartolozziThe Museum of Tourism

Salamanca's nocturnal charm

The night wraps Salamanca in a halo of mystery and glory. Beside the river of dark trees, the Cathedral's silhouette shines with a greenish tone. The dark blue sky, torn by a yellowish light, crowns the splendor of this Renaissance jewel.

Covadonga. Asturias (1929) by VaqueroThe Museum of Tourism

Asturias, natural majesty

The mountain of Covadonga stands imposing, embracing its iconic basilica. On the winding road, a car and a carriage ascend toward the peaks. This colorful lithograph promises adventure, art, and a breathtaking Asturian landscape.

Santiado de Compostela. The Pilgrim's Way (1929) by SobrinoThe Museum of Tourism

The emotion of Compostela

Through a sturdy arcade, we discover the soul of Santiago. Women with pitchers and a hay cart surround the central fountain, while pilgrims finally cross the Cathedral's doors. It is the culmination of a journey full of faith and beauty.

San Sebastián, cosmopolitan city (1929) by Hidalgo de CaviedesThe Museum of Tourism

San Sebastian and the sea

The green mountains and the sea embrace in La Concha bay. Three sailors from a sailboat wave to a companion on the golden shore. In the background, the elegance of San Sebastian promises to be that unparalleled cosmopolitan refuge facing the Cantabrian Sea.

Bilbao. Visit Spain (1929) by A. de GuezalaThe Museum of Tourism

Relaxation at the Abra Beaches

Bilbao shows its most relaxed face on the Abra beaches. In the foreground, people enjoy a lively terrace next to an elegant vintage car. In the background, colorful umbrellas on the sand invite you to dive into the softness of the north.

Santander: Spend the summer at El Sardinero (1929) by BaldrichThe Museum of Tourism

Golden summers in El Sardinero

Bathed in warm yellow tones, the Sardinero spa waves its flags in the wind. Bathers and elegant red-and-white striped umbrellas dot the sand and sea, evoking the golden and sophisticated summers of high society in Santander.

Visit in Valencia. The Exhibition of art. 1929 (1929) by Vercher CollThe Museum of Tourism

The enigma of the Lady of Elche

Bathed in vibrant ochre and red tones, the iconic Lady of Elche captures every gaze. This poster invites us to visit the rich Valencian land, using its mysterious and ancient bust as the absolute symbol of Levantine heritage and history.

Palace of La Granja. Segovia (1929) by Hidalgo de CaviedesThe Museum of Tourism

The splendor of La Granja

In delicate pastel tones, the Palace of La Granja unfolds its magic. One of its famous monumental fountains dominates the scene, while two elegant figures stroll sheltered under umbrellas. A haven of peace and opulence in the heart of Segovia.

Visit Spain. Alicante (1929) by A. VercherThe Museum of Tourism

Alicante, the winterless city

Light caresses Alicante's beautiful promenade, crowned by the majestic architecture of its Regatta Club in the distance. Among elegant palm trees and the sea breeze, the city proudly presents itself as the eternal refuge where winter does not exist.

Parador of Gredos (1929) by Roberto DomingoThe Museum of Tourism

The refuge of Gredos

We travel back to the turn of the century with a charming street scene. In the background, the sturdy period architecture of the Parador de Gredos rises amid nature, offering the traveler a haven of comfort and tradition amidst the imposing mountains.

Visit the Spanish Levante (1930) by A. VercherThe Museum of Tourism

The colors of the Levante

A lush explosion of colorful flowers and fruits emerges against an elegant dark background. In the distance, palm trees and a silent sailboat cruising the sea summarize the purest essence of the Levante: a Mediterranean paradise of fertility and light.

Brava Coast (1933) by JenerThe Museum of Tourism

The charm of the Costa Brava

Discover a picturesque cove on the Costa Brava, where wild vegetation protects your privacy and the sun embraces the sand. On the horizon of crystal-clear waters, two silent white sails navigate, promising the absolute calm that every traveler craves.

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.

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