Celebrating 15!

Spain in Posters: 1973 to the Present

A visual journey through the history of Spain's promotion through its tourism posters

Bishop Palace in Astorga (2002) by A, Bellido y Puente BrionesThe Museum of Tourism

Destination: Spain

Graphic art remains Spain's window to the world. From 1973 to the present day, tourist posters evolve. We offer you a new visual stroll where the history of our promotion dresses in modernity without ever forgetting its eternal roots.

Spain. Windsurf (1986) by Pedro AlonsoThe Museum of Tourism

The wind and the sea: Spain in blue

An explosion of blue and yellow tones transports us to the coast. The drawing captures the adrenaline of windsurfers riding the waves. On their sails waves the iconic TURESPAÑA logo, symbol of a country embracing active and vibrant tourism.

Pilgrim's way to Santiago. Sculptures. (1989) by Bellido y OronozThe Museum of Tourism

The faces of the pilgrim

The Camino de Santiago reveals its devotion through stone. Six imposing sculptures of the pilgrim Santiago watch us, artistic jewels resting from the Astorga Museum to Burgos, Navarre, and A Coruña, guiding the souls of the walkers.

Pilgrim's way to Santiago. Buildings (1990) by Angel y Alvaro BellidoThe Museum of Tourism

The faces of the pilgrim

Artistic strokes draw the spiritual profile of the north. This poster gathers cathedrals and churches embracing the Jacobean route, magically uniting Huesca, Navarre, La Rioja, Burgos, Palencia, León, Lugo, and A Coruña in a work of faith.

Pilgrims's way to Santiago. Bell towers (1998) by Angel y Alvaro BellidoThe Museum of Tourism

The chiming of the French Way

Forty-four bell towers rise towards the sky in this fascinating photographic composition of the French Royal Way. From Jaca, the visual journey culminates in the center with the majestic mullion of the Portico of Glory in Santiago.

Route of the Plata Way (2002) by Alvaro BellidoThe Museum of Tourism

The legacy of the Silver Way

South and north embrace on the legendary Vía de la Plata Route. Detailed drawings of twenty-eight cathedrals, churches, and civil monuments trace this monumental journey crossing Seville, Extremadura, Castile and León until reaching Asturias.

Old Roman Theatre in Merida (2002) by Manuel Revilla y Puente BrionesThe Museum of Tourism

The eternal echo of Mérida

The grandeur of the Roman Empire breathes in the imposing Theater of Mérida. The photograph immerses us in its ancient architecture: from the solidity of its stands to the delicate and superb detail of its two floors with beautiful stone balustrades.

Bishop Palace in Astorga (2002) by A, Bellido y Puente BrionesThe Museum of Tourism

Gaudi's Magic in Astorga

The Silver Way gifts us a stone fairy tale. The main facade of the Episcopal Palace of Astorga shines flanked by solid cylindrical towers. While the route's logo guides us, a stork freely flies over this beautiful neo-Gothic dream.

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.

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