Magic Dozen

The exhibition started at New Metropolis where the participants of the opening Spectacle were introduced to the concept of the exhibition, accompanied by fresh biological berries from the local eco-farm.

The large screen TV is playing a video of Cleaver Cunnigham painting Bob Marley on the SAMA wall.

The only digital artwork in the collection is a tribute to local football hero Nouri by Uriginal can also be seen during this exhibition, before it is officially handed over to him and his family at the end of August.

An exclusive poster donated by Pez can be magically transformed into a psychedelic funfair by applying a layer of Augmented Reality through Mussa application.

Across the road, on the Confucius Playground, we finished the spartan journey at Stichting DOCK with Moroccan mint tea and famous Şerifoğlu baklava. DOCK is an important social actor and a lively community space, where SAMA often conducts workshops.

The visitors tagged SAMA’s Rotating Wall thus becoming part of the communal artwork to be completed by the end of the exhibition and Midzomer Mokum Street Art School.

“It was a great afternoon.” Karla Olgers, Lecturer in History of Art and Fashion at the Amsterdam University of Applied Sciences and City Guide. “The oculus rift was a very nice experience. Good luck with the exhibition."

Keep up the good work” Ralf Hesen, digital strategy guru and a passionate musician/founder of Lemon.