Adolfo Lazaruz/ATO....The enigma of ATO

Once he graduated and driven by his latent taste for music, Lazarus got a job at the Casa Amarilla de Santiago, a well-known music store since 1920, which had its own lithographic printing press. It is here, where his artistic journey begins to consolidate.

There he began to illustrate scores of musical pieces. Thanks to the publishing boom that was experienced at that time in the country, it turned out to be a successful marketing: owning these objects played an important role by being reflected as a consumer good.

Over the years, the illustrator took charge of the headquarters in Valparaíso to continue reproducing this work independently and complementing his work with illustrations for book covers and other music labels (Wagner).

Without a doubt, the commercial and artistic skills of Lazarus alias ATO managed to be a revolution within the music and design market: a sales strategy combined with the delightful nature that Art usually has.