URBE - Mostra de Arte Pública - City Center, SP

Public art exhibition realized in January 2012. Artists: Goma Oficina (Brazil), Doma (Argentina), Felipe Sztutman (Brazil), ZoomB (Brazil) e UrbanScreen (Germany)

Identity (2012) by UrbanscreenINSTITUTO URBE

URBE Mostra de Arte Pública - Edition 1

Held in January 2012, in the outskirts of the Anhangabaú Valley, in São Paulo, a region known for historical points and privileged architecture, the first edition of the URBE - Public Art Exhibition was composed of a series of temporary site specific interventions developed by five young collectives / artists and of a parallel program of debates and workshops. The artists Goma (Brazil), Doma (Argentina), Felipe Sztutman (Brazil), ZoomB (Brazil) e UrbanScreen (Germany) were selected by three young curators with different visions and experiences in the field of visual arts: Alessandra Mader, Felipe Brait e Julia Clemente. The works (three installations and two large-scale projection works) were applied on the facade of the Banco do Brasil Cultural Center, Quitanda Street, Anhangabaú Valley, Chá Viaduct and the City Hall facade, in direct dialogue with the city and its aesthetic, historical and social values.

Waterfall (2012) by Felipe SztutmanINSTITUTO URBE

"Cachoeira" Artist: Felipe Sztutman

Felipe Sztutman (São Paulo, 1986)
Graduated in design by FAU USP, in 2007 executes his first works in video. Joins BijaRi studio and develops works as a VJ. 
This experience allows him to add visual programming knowledge to real-time video manipulation and make way for live cinema. In 2009, opens the Lab-Office New York Visualista, where he develops commercial works and researches with Rodrigo Bellotto and Gian Spina.

The work Waterfall, which extended from the Chá Viaduct to the Anhangabaú Valley, had the intention of rethinking the space and its history, symbolically recreating the memory of the Córrego das Almas that passed through the region.

Waterfall (2012) by Felipe SztutmanINSTITUTO URBE

An analogy to the rapid and shocking flow, which never stops, as the volume of information and people that circulates through the city and often transcends the physical environment, becoming metaphorical.

Waterfall (2012) by Felipe SztutmanINSTITUTO URBE

Waterfall (2012) by Felipe SztutmanINSTITUTO URBE

The work could be perceived during the day, but it reached its maximum impact during the night, creating a spatial and virtual narrative.

Identity (2012) by UrbanscreenINSTITUTO URBE

"Identidade" Artist: Urbanscreen

Urbanscreen (Bremen, Germany) Urbanscreen is an artistic and creative collective of Bremen, Germany. Formed by professionals from different backgrounds, among architects, musicians, video artists and technical experts, the group stands out for investigating how digital overlaps with the material world, and vice versa. The possibilities for integration are the motivation of the work of the collective, which is fascinated by the tremendous technological potential and its impact on the artistic expressions of the transmigration.

Identity (2012) by UrbanscreenINSTITUTO URBE

The work that the Urbanscreen produced for the facade of the São Paulo City Hall considered the building as an active object.

Identity (2012) by UrbanscreenINSTITUTO URBE

Identity (2012) by UrbanscreenINSTITUTO URBE

The idea was to show how the building was inserted in the context of the city, reflecting the mutation of its population through images representing the various faces of the people that circulate around the city center.

Identity (2012) by UrbanscreenINSTITUTO URBE

All the positive energy and beauty lived daily by millions of people was illustrated through this projection on the facade of the iconic building designed by the architect Marcello Piacentini.

Identity (2012) by UrbanscreenINSTITUTO URBE

The building as a static object, fixed like a rock in the sea, rises as the same time as daily life floats around it like waves.

Identity (2012) by UrbanscreenINSTITUTO URBE

The purpose of the work was to unveil and show the energy, usually invisible, relating the architecture to the demographic flow of the crowd, which, by moving slowly, reorganized the facade, giving rise to an intense vibration on the identity diversity of a megalomaniac metropolis

Connections (2012) by ZoomBINSTITUTO URBE

"Conexões" Artist: ZoomB

ZoomB (São Paulo). With a multi-disciplinary team of VJs, architects, programmers, engineers, visual artists and musicians, ZoomB proposes audiovisual solutions for a world in permanent revolution. It develops projects in which the fusion of technologies draws new experiences and breaks barriers between art and technique, expression and information, product and process, game and construction.

Connections (2012) by ZoomBINSTITUTO URBE

For math, all empty sets are equal, and so it is possible to speak of a single set without elements. The zero represents the emptiness, which is the constituent of infinity. The micro and macro voids are the same.

Connections (2012) by ZoomBINSTITUTO URBE

The center of the city of São Paulo, in particular, is full of these contrasts. The work "Conexão" generated an environment conducive to this observation. Sounds from the extremes of the spectra were related to simple geometric elements, in creating a full and empty space at the same time.

Connections (2012) by ZoomBINSTITUTO URBE

The mere fact of people walking down Quitanda Street has already provided the necessary subsidy to the existence of the installation. Without the flow of people, work would be a hodgepodge of empty technology.

Connections (2012) by ZoomBINSTITUTO URBE

Work and public merged into this ephemeral and at the same time perceptible architecture.

Geodetic temple (2012) by DomaINSTITUTO URBE

"Templo geodésico" Artist: Doma

Doma (Buenos Aires, Argentina)Doma is a collective of artists from Buenos Aires, Argentina, who emerged on the urban artscene in 1998. They studied image, sound, illustration and graphic design at the Universityof Buenos Aires and today they divide their activities between different artistic projects,working in different formats and media. Doma has developed many projects within theaudiovisual universe; in more than a decade, they have created a style recognized by theircritical and at the same time ironic view of reality.

Geodetic temple (2012) by DomaINSTITUTO URBE

An installation that evokes the absurd and the symbolic as a geometric entity.

Geodetic temple (2012) by DomaINSTITUTO URBE

Proposed an ironic and thoughtful look at religion and the current historical moment, using the principles of analog and visual technology to construct a large structure of geometric format.

Geodetic temple (2012) by DomaINSTITUTO URBE

Geodetic temple (2012) by DomaINSTITUTO URBE

The structure was constructed in such a way that during the day it reflected or caused a refraction of the natural light and, at night, illuminated, it allowed the interaction with the public, transforming it into an observatory of the region of the Anhangabaú Valley.

Geodetic temple (2012) by DomaINSTITUTO URBE

Postcard SP (2012) by Goma CollectiveINSTITUTO URBE

Cartão postal SP Artist: Coletivo Goma

Goma Collective (São Paulo) The Goma Workshop Collaborative Platform was a collective of architects and associated artists who, since 2010, worked with interdisciplinary fronts and was recognized by the diverse performance range, mainly for the bias of a critical and artistic look. Since its origin, it has been practice and experimentation, including the construction of the workspace itself that helped to guide the project process: idealization of scenography, objects, artistic interventions and architecture. Besides architects, were a part of the network of collaborators and partners, photographers, musicians, designers, educators, among others.

Postcard SP (2012) by Goma CollectiveINSTITUTO URBE

The graffiti of São Paulo is unique both for its complexity of organization and for its aesthetic execution. The objective of the work was to highlight the evolution of this aesthetic and its consequent contextual adaptation

Postcard SP (2012) by Goma CollectiveINSTITUTO URBE

The issue was not to create value judgments, but to approach and give density to the study of something so Paulistan, bringing the ordinary citizen closer to this urban manifestation.

Postcard SP (2012) by Goma CollectiveINSTITUTO URBE

The support chosen for the creation was the red neon, which lit the facade of the CCBB and invited the public to occupy the streets of the center, including at the night time.

Postcard SP (2012) by Goma CollectiveINSTITUTO URBE

Credits: Story

Thanks to Centro Cultural Banco do Brasil

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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