The year of 1968 was a turning point for Mexican society. In this year great events occurred that shaped the modern Mexican identity in several spheres: from the technological to the social participation, passing through the economy, culture and entertainment. In this series we will explore some aspects of everyday life in the late sixties. In this section we will review pop culture in the Mexican context.
Youth culture permeated many of the artistic expressions, such as theater, film, fashion and music. These expressions fostered creativity and contrasted with the conservative values of previous generations.
Jane Fonda en el set de Barbarella. (1967) by Revista PlayboyMuseum of the Purpose of the Object
The new ideals of freedom and experimentation, driven by young people, were reflected in different aspects such as fashion, music and film.
Angélica María. Revista Pop. (1968) by Prensa Mexicana, S.A.Museum of the Purpose of the Object
In Mexico, figures such as Angélica María, Julissa and the Spanish Rocío Dúrcal shared the spotlight, starring in films such as "Acompañame", "Cinco de Chocolate and Uno de Fresa" or "Los Caifanes".
Rocío Dúrcal (detalle) (1969) by Revista México Canta, Ediciones LatinoamericanasMuseum of the Purpose of the Object
Pop. Revista (1968) by Prensa Mexicana, S.A.Museum of the Purpose of the Object
Pop music, in this period was a creative field that brought multiple innovations, with groups like The Beatles, The Rolling Stones, The Velvet Underground and Jimi Hendrix.
Cream. Disraeli Gears (1967) by Polydor RecordsMuseum of the Purpose of the Object
The Beatles. Magical Mystery Tour. Cinta de Audio 8-Track (1967) by Audio Devices Inc. / Capitol Records, Inc.Museum of the Purpose of the Object
In 1963, the "8-Track" format for audio tapes was launched. This format would be used until 1980.
The Beatles. Álbum Blanco. (1968) by Apple / Parlophone RecordsMuseum of the Purpose of the Object
The Rolling Stones. Beggar’s Banquet. (1968) by Abkco RecordsMuseum of the Purpose of the Object
Pop music in 1968 marks a difference with the psychedelia of 1967, approaching to genres such as blues, folk and country.
The field of design was influenced by psychedelia, with studies such as the The Fool, Victor Moscoso, Bonnie MacLean and Rick Griffin, which would soon be copied and taken to the mainstream.
Jimi Hendrix. Cartel (1969) by Carlos BacaMuseum of the Purpose of the Object
Victor Moscoso con carteles. (1967) by Revista LifeMuseum of the Purpose of the Object
Victor Moscoso, is one of the best-known designer of psychedelia. His work appeared in magazines such as Yellow Dog or Zap Comix, and on album covers of groups such as Steve Miller Band and Jerry Garcia.
Jimi Hendrix Experience. Cartel. (1969) by Ediciones LatinoamericanasMuseum of the Purpose of the Object
In Mexico, the hippie movement and psychedelia were resumed by the La Onda movement, which covered different fields such as theater, music, literature and film, and showed a decided experimental radicality, with representatives such as: Benny Ibarra, José Agustín, Parménides García Saldaña and Alejandro Jodorowsky.
Soul. Suplemento. (1969) by Ediciones LatinoamericanasMuseum of the Purpose of the Object
Los Ángeles Negros. Y Volveré. Sencillo 45 rpm. (1966) by Discos OdeónMuseum of the Purpose of the Object
In 1968 in Latin America there are groups that mix bolero with funk and rock, creating a very particular style. Among them, Los Ángeles Negros, Los Terrícolas and Los Pasteles Verdes
Los Teen Tops y Los Locos del Ritmo (1969) by Revista Ídolos del RockMuseum of the Purpose of the Object
Rock and Roll appeared in Mexico in 1956 and developed throughout the sixties, with groups and soloists such as César Costa, Enrique Guzmán, Angelica María, Los Locos del Ritmo, among others.
Mexico Canta. Revista. (1968) by Ediciones LatinoamericanasMuseum of the Purpose of the Object
In the mid-sixties, illustrated musical magazines aimed at a young audience were introduced. Some magazines are: Mexico Canta, Notitas Musicales and Conecte.
Notitas Musicales. Revista. (1965) by Compañía Distribuidora de Periódicos, Libros y Revistas S.A.Museum of the Purpose of the Object
Los Yaki. Anuncio. (1968) by Capitol RecordsMuseum of the Purpose of the Object
At the end of the decade, new groups appeared: Los Yaki, Los Apson, Los Tijuana Five and Los Babys, among many others.
Los Apson (1969) by Revista Ídolos del RockMuseum of the Purpose of the Object
Los Babys. Anuncio. (1968) by Peerlees de México S.A.Museum of the Purpose of the Object
Concierto en la Pista de Patinaje Insurgentes. Fotografía (1968) by Paolo GoriMuseum of the Purpose of the Object
In 1972 the Avándaro Festival was held, with 200,000 attendees. Fearing a youthful rebellion, the Mexican government would prohibit mass events for the next 15 years.
Antonio Soto, Arely Chong, Carlos Gónzalez, Daniel Cervantes, Diego Salgado, Edmundo Vargas, Javier Ávalos, Jonathan Torres, Lizbeth Chavez, Mariana Pérez, Martín Cruz, Natalia Cheng, Paulina Newman, Piedad Romero y Rosario Luna.
Selection and texts by Antonio Soto
Museo del Objeto del Objeto © 2018