This image collection covers how the text and image in the signboards are interacting to amplify the meanings in the signboards.
Club Rhine, 2014, From the collection of: West Kowloon Cultural District
The girl in the cat costume explains the club’s function more plainly than words ever could. We can find out the identity and function of the club right after seeing this image.
Chuen Cheung Kui Restaurant, 2014, From the collection of: West Kowloon Cultural District
There is a chicken surrounded by aurora at the very right side of the signboard. The crown above the chicken implies that this store is one of the best restaurants in chicken.
"Zarandango" touristic restaurant located in the main square of El Carmen., Nathan Tavel & Kyle Neilsen, From the collection of: MORBO
The font of the main text expresses dynamic and exciting atmosphere of the restaurant. The text of left side and the image of right side cooperate to deliver store's feature; a traditional dance show.
Chuen Kee Seafood Restaurant, 2014, From the collection of: West Kowloon Cultural District
A red color, big eye, open mouth expresses freshness of fish. This image directly shows what the restaurant sells. A name of the store is highlighted by red color and thick font.
Sammy's Kitchen, 1977, From the collection of: West Kowloon Cultural District
Sammy's kitchen is Beef steak restaurant. So it has Big cow frame.“Sammy’s kitchen” typography shows irregular thickness, cursive form and big “S” letter This makes the signboard look actively.
New World Revolution, Mear One, 2013, From the collection of: Dulwich Outdoor Gallery
In this signboard of "the patch's",which Local restaurant with small kitchen garden,has wide font with straight serif.And the remarkable fresco is Harmonizing with the stable typography in sign board
Mural of Pedro Pietri, Mural by Chico, Photo by Nuyorican Poets Cafe, Mural created 2004 - Mural retouched 2012, From the collection of: Nuyorican Poets Cafe
It is a signboard of cafe for artists. A little bit distressed face and anonymous man are mingled in black background. so, we can see how image on sign board enhance the effectiveness of store name.
Jumbo Restaurant, 2014, From the collection of: West Kowloon Cultural District
Taking a close look at this signboard, we can find two types of font. The Chinese word show irregular thickness with dramatic change. so, it is more expressive and less legible than English word.
Ted Thai, 2002-09-19, From the collection of: LIFE Photo Collection
In terms of typography, it has simple typeface without any decorations and leaves narrow space between thick letters. So, these things are making it more visible and outstanding.
Spicy Crab, 2014, From the collection of: West Kowloon Cultural District
The first letter meaning spicy is emphasized by being colored in red and mixing with the shape of chilli peppers. The name was written in cursive style, but others in uniform, easily readable style.
Chinese Palace Night Club, 1970, From the collection of: West Kowloon Cultural District
The shape of this signboard imitates Chinese palace. The top of this imitates a crown, which makes the signboard look more splendid, and the middle part represents the roof of the palace.
Credits: All media
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