Created by the Japanese government, the Japan House project is a point of diffusion of all elements of the genuine Japanese culture to the international community. It is a balanced, innovative, and differentiated place, just like the Japanese people and culture; an environment that conveys hospitality and innovation, offers leisure, and is an active part of the daily lives of many people. An intellectual exchange between Japan and the rest of the world, capable of producing great opportunities and attracting visitors to new experiences and activities. The essence of Japan House is to be surprising every day.

São Paulo was one of three locations chosen, alongside London, England, and Los Angeles, United States, to host a Japan House. Places selected specially to disseminate all the characteristics of Japan, from its ancient culture to innovative perspectives. At Japan House, tradition goes side by side with the future.