Sports Lounge: Tokyo 2020
JHSP presents a space to celebrate the highlights of the world's biggest sporting event, hosted by Japan in 2021
Japan House São Paulo Façade with Light Installation (2021-07-20/2021-09-12) by Japan House São PauloJAPAN HOUSE São Paulo
With a series of activities and content
on the Olympic and Paralympic Games the lounge will feature surprising elements, sports news, and information about the organization of the competitions, including the new sports.
Through this activation, the institution intends to introduce to sports fans the strong Brazil-Japan connection, as well as to become a meeting point, here in Brazil, for all those involved with the biggest sporting event in the world.
Olympic and Paralympic Games Mascots
Installed on the institution’s ground floor, Lounge visitors are welcomed by the Olympic and Paralympic mascots. The Miraitowa, who represents the Olympic athletes, brings in its name the combination of the Japanese words Mirai and towa, which mean future and eternity.
Someity, meanwhile, represents the Paralympic athletes
and is the outcome of the abbreviated blend of the Japanese and English words someiyoshino,
an allusion to a popular Japanese cherry variety and to those possessing incredible mental power and physical strength, and so mighty, to represent Paralympic athletes, who overcome obstacles and redefine the limits of possibilities.
Another highlight is the Japanese pioneering spirit in the 1964 Tokyo Games, in the development of symbols and the adoption of design as a communication tool. To showcase this innovation, the Lounge has a space dedicated to them that includes a video about the more than 50 symbols that represent each sport, exhibited in a fun way so that the audience can interact and get to know each one of them.
“We are very excited about the special program we have prepared to promote culture, architecture, and design from a sporting perspective, as well as other important issues in society, such as the appreciation of diversity, inclusion, and sustainability,” said Japan House São Paulo president Eric Klug, who also joined the Brazilian Olympic Committee (COB) and the Brazilian Paralympic Committee (CPB) to carry out activities that promote the Brazilian participation in the 2020 Tokyo Olympic and Paralympic Games.
JHSP Warm Up
The collaboration includes an immersion in Japanese culture for athletes and staff, through videos, lectures, and articles intended to provide them with a cultural acclimatization before the Games.
Sports Lounge: Tokyo 2020' also highlights the main news of the event, such as the long-awaited debuts of surfing and skateboarding, as well as sports recommended by the host country, such as karate, a martial art that emerged in the 15th century in Okinawa, which will be part of the Games exclusively in this edition, in addition to the return of baseball and softball on account of the immense popularity of these sports in Japan.
Miraitowa and Someity Mascots in the Exhibition Space (2021-07-20/2021-09-12) by Japan House São PauloJAPAN HOUSE São Paulo
There is a dedicated space for these sports,
with mapped screenings and TV monitors showing the main movements, maneuvers, and plays, in addition to relevant content and information so that visitors can get to know the stories, rules, and curiosities behind them.
There is also an area dedicated to the Paralympics featuring a few pieces of equipment that athletes use to practice sports such as goalball and bocce, exclusive to the Paralympic Games, and rugby, basketball, and tennis played in wheelchairs.
And, to top it off,
the institution promotes the project “Creators,” which explores a wealth of possibilities, featuring rich content on themes such as technology, creativity, architecture, science, and sports, among others, that came straight from Japan,
with specialists in these areas, such as Kengo Kuma, the Japanese architect responsible for the architectural design of Japan House São Paulo and of the Tokyo 2020 National Olympic Stadium; Kota Iguchi, a Japanese motion designer and one of those responsible for creating the animated movements of the pictographs, as well as professors, researchers, and athletes in the field of science, among others.
Japan House São Paulo
Avenida Paulista, 52
Bela Vista – São Paulo/SP
Telefone: +55 11 3090-8900
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