The Seventh Art In Paper

By Archivo General de la Nación - México

In the film industry, posters play a particular commercial role: they promote the movie and attract audiences to the theaters. In 1917, a small poster boom would start in Mexico, encouraged by Venustiano Carranza who wanted to boost the production of films that would offer a totally different visions of Mexicans. But it wasn't until the thirties and the Golden Age of Mexican film that the posters were seen as indispensable for the promotion of movies.
From 1966 onwards, posters began to integrate bolder graphics, representative photographs of the characters and striking typographies. The Archivo General de la Nación has a sample of these posters that showcase four decades of film publicity.

El signo de la muerte (1939) by unknownArchivo General de la Nación - México

The film, "El signo de la muerte," starring Mario Moreno, "Cantiflas" was directed by Chano Urueta in 1939. "Cantinflas" is considered to be the most iconic comedian in Mexican film history.

Reportaje (1953) by unknownArchivo General de la Nación - México

In 1953, Emilio “El Indio” Fernández, managed to gather in this film, "Reportaje" a large number of famous actors from the Golden Age of Mexican cinema. For many years, the film was shown on Mexican television on new years eve.

Ensayo de un crimen (1955) by unknownArchivo General de la Nación - México

"Ensayo de un crimen" from 1955 is one of the most original black humor films produced by Luis Buñuel. This eclectic movie forms part of the film repertoire of one of the most recognized producers in Mexican cinema.

Feliz año amor mío (1957) by unknownArchivo General de la Nación - México

"Feliz año amor mío" is another production that brought together a great cast made up of Arturo de Córdova, Marga López, and Ignacio López Tarso. It tells the story of an internationally renowned violinist who has to overcome a series of conflicts in life.

Macario (1960) by unknownArchivo General de la Nación - México

"Macario" (1960) is considered to be one of the best Mexican films. Produced by Roberto Gavaldón and starring Ignacio López Tarso, "Macario" earned a spot as one of the most representative works of Mexican culture and society.

La casa del terror (1960) by unknownArchivo General de la Nación - México

"La casa del terror" (1960) is a horror comedy movie directed by Gilberto Martínez Solares and stars Germán Valdés, also known as "Tin-Tan."

Yanco (1961) by unknownArchivo General de la Nación - México

"Yanco" (1961) was directed by Servando Gonzalez and it tells the story of a boy who finds solace in music after an elderly deaf-mute teaches him how to play the violin.

La edad de la inocencia (1962) by unknownArchivo General de la Nación - México

"La edad de la inocencia" is a 1962 drama directed by Tito Davison, starring Marga López and Roberto Cañedo. It is the story of an innocent orphaned girl who believes her puppets come to life.

La sombra blanca (1963) by unknownArchivo General de la Nación - México

"La sombra blanca: Starring the Saint" (1963) forms part of the canon films where a "luchador" plays the role of the superhero who saves humanity.

Los cuervos están de luto (1965) by unknownArchivo General de la Nación - México

"Los cuervos están de luto" was directed by Francisco del Villar, and is based on Hugo Arguelles' play. It was released in 1965 and it stars Silvia Pinal and Lilia Prado.

El camino de los espantos (1967) by unknownArchivo General de la Nación - México

"El camino de los espantos" is a horror comedy film and the last installment of the film franchise, "Viruta y Capulina." It was directed by Gilberto Martínez Solares and released in 1967.

El derecho de nacer (1966) by unknownArchivo General de la Nación - México

"El derecho de nacer"premiered in 1966. It was directed by Tito Davison and it stars Aurora Bautista and Julio Alemán.

El matrimonio es como el demonio (1967) by unknownArchivo General de la Nación - México

"El matrimonio es como el demonio" is a rom-com film starring Mauricio Garces, under the direction of René Cardona. This movie, from 1967, tells the story of a man who after getting married, begins to revalue singledom.

Pedro Páramo (1967) by unknownArchivo General de la Nación - México

"Pedro Páramo" is based on the homonymous book by Juan Rulfo. "Pedro Paramo" was directed by Carlos Velo and the script was adapted by the renowned writer, Carlos Fuentes, Carlos Velo and Manuel Barbachano Ponce, the film was presented in 1967 at the Cannes festival.

Reed, México insurgente (1970) by unknownArchivo General de la Nación - México

"Reed, México insurgente" (1970) was directed by Paul Leduc and produced by Salvador López and Ollin. The film is based on the novel, "Insurgent Mexico: the 1910 Revolution" where the American journalist John Reed narrates his point of view and the experiences he lived during the Mexican Revolution.

The World at Their Feet (Fútbol México 70 (1970) by unknownArchivo General de la Nación - México

"The World at Their Feet ((Fútbol México 70)" is a co-production between Mexico and the United Kingdom. Alberto Isaac directs the official documentary film of the 1970 World Cup. The clips of the games are embedded at times, and the story shows a little boy doing his best to see a match at the Aztec stadium.

Santo vs la magia negra (1972) by unknownArchivo General de la Nación - México

"Santo vs. la magia negra" (1972) belongs to the wrestling cinema canon where the "luchador", Santo is the protagonist.

Kalimán: El hombre increíble (1972) by unknownArchivo General de la Nación - México

"Kaliman: El hombre increíble:" (1972) was filmed in Egypt and Mexico. It was the first time that a national film was produced in a foreign location and with a significant budget. The story is based on the radio program and comic of the same name, "Kaliman."

Nosotros los feos (1973) by unknownArchivo General de la Nación - México

"Nosotros los feos" featured the boxers, Rubén “Puas” Olivares and Raúl “Ratón” Macias and the iconic actress, Sara Garcia. This film, directed by Ismael Rodriguez in 1973, tells the story of a group employees of a transport company that are struggling to overcome a series of difficulties.

Presagio (1974) by unknownArchivo General de la Nación - México

"Presagio" was written by Nobel laureate, Gabriel García Márquez and was directed by Luis Alcoriza in 1974.

Los de abajo (1974) by unknownArchivo General de la Nación - México

"Los de abajo" is 1974 feature film directed by Servando González and is based on the novel of the same name by Mariano Azuelo. It tells the story of a Villista troop and their adventures during the Mexican Revolution.

Retrato de una mujer casada (1982) by unknownArchivo General de la Nación - México

"Retrato de una mujer casada" is one of the great film projects made by Alberto Bojórquez in 1982, whose legacy still resonates today given his unique way of telling stories of everyday life.

Credits: Story

References:
AGN, Archivos Fotográficos, Instituto Mexicano de Cinematografía (IMCINE), Colección Gráfica de Películas Mexicanas

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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