One theatre, three acts

On a journey through history, discover the memories of municipal theaters in Campinas

Luz station (1920) by UnknownCentro de Memória-Unicamp

First Act

Over the 19th century, Brazil passed through a series of transformations, following the global trends of modernization. The growing industrialization process provided, over time, provinces such as São Paulo, Rio de Janeiro and Minas Gerais to accumulate capital, becoming urban centers of development.

Ox cart (Entre 1902 e1905) by Guilherme GaenslyCentro de Memória-Unicamp

In the province of São Paulo, the region of Campinas stood out due to its coffee and sugar cane plantations, activities that generated investments and motivated the migration of workers to the city. It is now modernized in its means of transport, production and life.

Partial view of Campinas (1878) by UnidentifiedCentro de Memória-Unicamp

Local elites soon began to aspire to places intended for entertainment, including spaces for theatrical and musical performances.  It was in this context that the first project for the construction of a theater in the city arose, dating from 1835 and of the initiative of a group that asked the City Council for land for the contract.

Teatro São Carlos as it was at the time of its inauguration (ca. 1850) by J. C. ReinhardtCentro de Memória-Unicamp

In 1846, the Associação Campineira de Theatro São Carlos was created. It was responsible for carrying out the construction of the concert hall in collaboration with engineer Francisco Pereira Pires.  He, by his turn, had already worked on important reforms in the city, including the old Parish Church. Inaugurated in August 1850, the new theater had 62 boxes and 250 seats in the audience.

S. Carlos Theater (1871) by José Maria LisboaCentro de Memória-Unicamp

The land acquired for the development was located in the square behind the new parish church, still under construction. The reforms carried out in 1867 maintained the neoclassical style and provided a new position in the urban context.  The place now has 21 cabins, 224 first class chairs, 250 second class, 172 balconies and 200 galleries.

Partial View - Panorama of Campinas (1890) by Frisch KowalskyCentro de Memória-Unicamp

The photograph was taken from the bell tower of the New Parish Church of Nossa Senhora da Conceição. The theater overlaps the city's urban setting.

On the left, Conceição Street, now Costa Aguiar street

On the right, it is the São José Street, current 13 de maio street.

In the background, the São Paulo Railway Company station

Curious and picturesque aspects recorded in the history of the old São Carlos Theater, José de Castro Mendes, 1956-05-13, From the collection of: Centro de Memória-Unicamp
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S. Carlos Theater (1911) by UnidentifiedCentro de Memória-Unicamp

In 1875, the São Carlos theater was the only building to receive gas lighting, boosting the coming of various attractions to the city: from carnival festivities to important artistic companies, among which the Empresa Ferri stands out, the first opera company to perform in the city and on the premises of São Carlos.

Portrait of Bass Mirandola, 1875, From the collection of: Centro de Memória-Unicamp
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Portrait of Dramatic Soprano Pezzoli, 1875, From the collection of: Centro de Memória-Unicamp
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Portrait of Baritone Borcena, 1875, From the collection of: Centro de Memória-Unicamp
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Portrait of Tenor Limbertti, 1875, From the collection of: Centro de Memória-Unicamp
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Main artists of the first lyrical company that came to Campinas in 1875.

São Carlos Theater (1921) by UnidentifiedCentro de Memória-Unicamp

Over the years, between ups and downs, countless artists and prestigious groups have passed through São Carlos. The famous French actress Sarah Bernhardt performed at São Carlos on July 4, 1886 with the play Dama das Camélias, causing great crowding and agitation in the city.

São Carlos Theather (1889) by UnknownCentro de Memória-Unicamp

Despite its years of glory, the theater was slowly deteriorating.  After Sarah's performance, for example, people learned that the actress referred to São Carlos as a place that “smelled like a stable”.  This was a harbinger of the need for a more dignified and decorous space for a booming city.

Theatre and General View (1890) by UnidentifiedCentro de Memória-Unicamp

Despite the criticism, throughout the late nineteenth century and throughout the first two decades of the twentieth century, the São Carlos Theater continued to serve the Campinas community, not only hosting plays, but also hosting elite meetings.  The primacy of theater in the cinematographic scene in Campinas stands out, since the exhibition of the Kynetoscope by Thomas Edison in 1895, to the Cine D’Luxo.

Speech by Manuel Ferraz de Campos Salles (1905) by UnidentifiedCentro de Memória-Unicamp

Cine D’Luxo Program, 13 mar. 1919, From the collection of: Centro de Memória-Unicamp
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Cine D’Luxo Program, 30 mar. 1919, From the collection of: Centro de Memória-Unicamp
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Prospectus of Cine D'Luxo

São Carlos Theater (Entre 1911 e 1922) by UnidentifiedCentro de Memória-Unicamp

São Carlos Theater (Entre 1919 e 1921) by UnidentifiedCentro de Memória-Unicamp

Intermezzo

The public and critics began to demonstrate that the old theater no longer met the city's artistic demands. São Carlos was already considered outdated and a contrasting element with urban modernity, generating political discussions about its future.

Sanitation Channel (1925) by UnidentifiedCentro de Memória-Unicamp

Demolition was an issue that circulated in the city at the beginning of the 20th century.  At the City Council, there was a dispute between representatives in favor of a theater demolition project for the construction of a new theater, versus those who defended the prioritization of urban sanitation works.

Partial view of Campinas (Entre 1900 e 1910) by UnidentifiedCentro de Memória-Unicamp

At the end of the disputes, the cultural project defended mainly by Mayor Raphael de Andrade Duarte prevailed. Therefore, through Law No. 272, published on September 5, 1921, the City Hall was authorized to build a new theater.

May 13th street (1910) by UnidentifiedCentro de Memória-Unicamp

On July 22, 1922, a public notice was issued by the city hall, through Gazeta de Campinas newspaper, for the choice of a project for the building of the new theater to be built in Praça Rui Barbosa - the same place where the old  São Carlos was located. , but with some urban changes. The result of the “Projects and Plants” competition, after careful analysis, was published 3 months later by the Municipal Gazette.

The Municipal Theater by José de Castro MendesCentro de Memória-Unicamp

18 projects were submitted by the competitors. According to the commission, there was none at the level of first place.   For the second, the company “Chiappori & Lanza Engenheiros-Architectos” was chosen, a renowned firm established in the city of São Paulo. The last performance in the old São Carlos took place on October 23, 1923.

Project for the Municipal Theater (1922) by Heitor Battiti & CompCentro de Memória-Unicamp

The project by Heitor Battiti & Comp., a firm established in São Paulo, reveals, in addition to the refined artistic work, a proposal for theater in neo-Moorish style with a strong palatial touch.

Project for the Municipal Theater (1922) by Heitor Battiti & CompCentro de Memória-Unicamp

Project for the Municipal Theater (1922) by Heitor Battiti & CompCentro de Memória-Unicamp

The document brings the plan of necessities, with cabins on three levels, a large vestibule, an upper hall and a side tower topped by a dome.

Explanatory and Expository Memorial – Campinas Municipal Theater Competition (1922) by Achilles Nacarato and Augusto LefèvreCentro de Memória-Unicamp

Another interesting proposal was presented by engineers Achilles Nacarato and Augusto Lefèvre. The project has a strong aesthetic connection with the Municipal Theater of São Paulo, a work by the architect from Campinas Francisco de Paula Ramos de Azevedo.

Campinas Municipal Theater – Perspective (1922) by Achilles Nacarato and Augusto LefèvreCentro de Memória-Unicamp

Campinas Municipal Theater – Longitudinal Court (1922) by Achilles Nacarato and Augusto LefèvreCentro de Memória-Unicamp

Campinas Municipal Theater – Cross Section, Achilles Nacarato, Augusto Lefèvre, 1922, From the collection of: Centro de Memória-Unicamp
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Campinas Municipal Theater – Main Façade, Achilles Nacarato, Augusto Lefèvre, 1922, From the collection of: Centro de Memória-Unicamp
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Inflamed Speaker (28 jan. 1923) by José de Castro MendesCentro de Memória-Unicamp

Construction of the new building began in 1924 and ended in 1930, after numerous interruptions along the way. The final cost of the work was calculated at one and a half times more than initially planned.

Municipal theater (Entre 1939 e 1959) by Photo ParodiCentro de Memória-Unicamp

Second Act

The history of the now Municipal Theater of Campinas was outlined in a period of great transformations in local urban life, a moment in which the city became an example of modernity and cultural richness for the rest of the country.  The presence of this building changed the course of the history and culture of Campinas, bringing nostalgic feelings to those who experienced this period.

Partial view (Entre 1930 e 1939) by UnidentifiedCentro de Memória-Unicamp

Municipal Theater Facade (ca. 1955) by UnidentifiedCentro de Memória-Unicamp

Located between Treze de Maio and Costa Aguiar streets, it was inaugurated on September 10, 1930, during the second term of Mayor Orosimbo Maia. With five days dedicated to different lyrical pieces by different authors, the highlight was the presentation of  Companhia Lyrica with singer Bidu Sayão in the opera ‘O Guarani’, by composer Carlos Gomes.

Campinas Municipal Theater (Entre 1964 e 1965) by José Gomes GuarnieriCentro de Memória-Unicamp

The eclectic-style building was majestic. The facade with neoclassical characteristics gave the building sobriety and magnificence, simultaneously. The facade's staircase gave access to three wrought iron doors. In addition, balconies facing the square and fluted pilasters  visually lengthened the entrance.

Municipal theater (Entre 1950 e 1959)Centro de Memória-Unicamp

Graduation of the PUCCAMP dentistry class inside the Municipal Theater (21 dez. 1959) by Gilberto de BiasiCentro de Memória-Unicamp

With a capacity of approximately 1,400 people, the theater had five floors: the basement, the audience and the friezes, the boxes and “foyer”, the balconies and the gallery. Inside the building there were chandeliers and crystal sconces made in Bohemia (now Czech Republic), walls decorated and covered with gold dust, among other luxurious adornments that impressed the public.

Presentation of the Children Rhythmic Orchestra at the Campinas Municipal Theater, Moraes Photo, 1950, From the collection of: Centro de Memória-Unicamp
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Tribute to actors Dulcina and Odilon (1953) by UnidentifiedCentro de Memória-Unicamp

The lobby housed honorary plaques honoring the theater's artists and benefactors - for example, the pianist Magdalena Tagliaferro and Henrique José Pereira -, as well as a bronze bust on a black granite base of the Campinas conductor and composer Carlos Gomes, which is now in the City Museum of Campinas. Several independent events such as art exhibitions and cocktail parties were held in this theater space.

Tribute to actors Dulcina and Odilon (1953) by UnidentifiedCentro de Memória-Unicamp

Prospectus (jan. 1951) by UnidentifiedCentro de Memória-Unicamp

The artistic life of Campinas distributed to the rest of the country, first hand, the news that came from Europe, and was enriched with the presence of the Municipal Theater.   However, it was a space destined to the high society.  The actions carried out there were intended to delight the local bourgeoisie, in addition to the calendar considering the programming of the old São Carlos theater, already accepted by the public.

Program Program (Ago. 1937)Centro de Memória-Unicamp

At the beginning of the theater's activities, there was a preference for performances with a large cast, including operas and concerts, highlighting the performances of the Sociedade Sinfônica Campineira, founded in 1929.  In general, throughout its history, the theater's program has included balls, debutante parties, choirs, orchestras, operas, ballet performances, lectures, rallies, among other events.

Mario de Tullio conducting the Campinas Symphony Orchestra (Entre 1946 e 1953) by A. SaidenbergCentro de Memória-Unicamp

First anniversary of Gremio Artistico “Raphael Duarte” (18 dez. 1932) by A. SaidenbergCentro de Memória-Unicamp

Municipal theater (Entre 1940 e 1949) by UnidentifiedCentro de Memória-Unicamp

In the 1930s, the management of the building became the responsibility of the city hall, together with the income allocated for renting the spaces. In 1935, the press was already criticizing its administration, denouncing structural problems in the building,  such as cracks and infiltrations, which evidenced the abandonment of the theater.

Presentation of Children's Ballet of São Paulo (Entre 1946 e 1950) by UnidentifiedCentro de Memória-Unicamp

In the 1950s, artists from Rádio Nacional started to perform in the theater, with performances that resembled auditorium programs. The space opened the doors to the world of cinema, becoming a cinema-theater.  Another interesting point was the gradual presence of other social layers frequenting the place, diversifying the social and cultural dynamics of Campinas.

Presentation by the Richard Suly Illusionism Company (1956) by UnidentifiedCentro de Memória-Unicamp

In 1959, the theater was renamed Teatro Municipal Carlos Gomes. Competing with more modern and comfortable movie theaters and clubs for specific audiences, the theater lost its frequency. Remaining unmaintained, the marks of deterioration became more evident.

Presentation by the Richard Suly Illusionism Company (1956) by UnidentifiedCentro de Memória-Unicamp

Municipal Theater Facade (1952) by UnidentifiedCentro de Memória-Unicamp

Municipal Theater Carlos Gomes demolition (1965) by V8 StudioCentro de Memória-Unicamp

In 1965, based on two technical reports, the mayor Ruy Hellmeister Novaes, supported by the majority of councilors, decided to demolish the building. The local population received this news suddenly and was not satisfied with the explanations  given by the city for the drastic decision.

Demolition of the Municipal Theater (24 out. 1965) by Aristides Pedro da SilvaCentro de Memória-Unicamp

Aristides Pedro da Silva, better known by the nickname V8, took more than 180 photographs of the demolition. Asked the reason that led him to photograph her, he said “(...) that thing there hurt his heart, you had to photograph it. (...) Whoever knew the Theater would cry”.

Municipal Theater Carlos Gomes demolition (1965) by V8 StudioCentro de Memória-Unicamp

Demolition of the Municipal Theater (25 nov. 1965) by Aristides Pedro da SilvaCentro de Memória-Unicamp

Demolition of the Municipal Theater (15 dez. 1965) by Aristides Pedro da SilvaCentro de Memória-Unicamp

Demolition of the Municipal Theater (15 dez. 1965) by Aristides Pedro da SilvaCentro de Memória-Unicamp

Demolition of the Municipal Theater (13 dez. 1965) by Aristides Pedro da SilvaCentro de Memória-Unicamp

For Theater lovers there is a deep sorrow for you. (Entre 1976 e 1980) by UnidentifiedCentro de Memória-Unicamp

Currently, it can be said that at the time there was technology available to promote the restoration and restoration of the building. However, the demolition took place in a context of the desire to modernize the central region of the city. Nowadays, there is a gap in the  promotion of cultural activities and spaces in Campinas, and the population still feels resentful of the destruction of heritage.

Demolition of the Municipal Theater (20 dez. 1965) by Aristides Pedro da SilvaCentro de Memória-Unicamp

In addition to a few images and documents, there are rare pieces from the Municipal Theater of Campinas. The crystal chandelier that belonged to the building was listed by the Council for the Defense of the Artistic and Cultural Heritage of Campinas (Condepacc) and  is located at the Army Cadet Preparatory School (EsPCEx). The land where the theater was located became a parking lot and, later, a franchise of the C&A department store was built.

Tap to explore

Credits: Story

Director
André Luiz Paulilo
 
Associate Director
Edivaldo Góis Júnior
 
Coordination
Ana Cláudia Cermaria Berto
João Paulo Berto
 
Curatorial Project and Texts
Ana Julia Bacce Kuhl
Mariana Utunomiya Artusi
Mahara Martins Prado de Sousa
 
Acknowledgments
Maria Sílvia Duarte Hadler

Execution
Centro de Memória-UNICAMP
 
October, 2021

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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