Vision Ultravioleta (2020)Boreal Projects
Many of the projects in the fourth edition of Hybrid Art Fair, the international fair of contemporary art, have chosen to select artists who maintain a discourse that criticizes digital narcissism. This is a trend of objectification that reaches its peak on social networks and in most cases causes negative effects such as isolation or depression.
Some of these projects include Galería Artizar, La Laguna (Spain); Vision Ultravioleta, Madrid (Spain); Cadmium Art Gallery, Madrid (Spain); Yuan Ru Gallery, Taipei (Taiwan); and Miscelánea, Barcelona (Spain).
Galería Artizar
The Galería Artizar gallery of contemporary art is located in the city of La Laguna, Tenerife. At Hybrid Art Fair they presented an exhibition project that revolves around the artistic exploration carried out by Adassa Santana since 2009.
Untitled nº1 by Adassa SantanaBoreal Projects
Serie #Arquetipo I (Series #Archetype I), by Adassa Santana.
Adassa Santana's artistic exploration focuses on representing experiences and the relationships between the subject and the other, both in the private sphere and in public, specifically in the virtual world.
Her latest projects are based on the representation and images the individual creates and produces through mass media.
Series #Archetype I by Adassa SantanaBoreal Projects
Serie #Arquetipo I (Series #Archetype I),by Adassa Santana.
In this series, the artist examines the contemporary portrait as a narrator and retainer of individual and collective memory through platforms such as Instagram, Facebook, etc.
Untitled nº3 by Adassa SantanaBoreal Projects
Serie #Arquetipo I (Series #Archetype I), by Adassa Santana.
Adassa analyzes the impulse and imperative need for self-representation as a form of communication and connection with the world in a self-conceived, post-produced reality.
She works using multidisciplinary methods, playing with different techniques from ink drawing to painting, hand embroidery, and video installations.
Find it at Galería Artizar.
Visión Ultravioleta
This art gallery was born from the idea of creating an art market that defied convention. With a flurry of up-and-coming artists, it is quickly becoming a market where art purchases are democratized. Visión Ultravioleta's artistic project is centered on people and their environment from different perspectives.
Untitled Trilogy 2 (2019) by NuucoBoreal Projects
Untitled Trilogy, by Nuuco.
Across all different cultures, we deal with individuals, their background, their concerns, and how we confront it.
The project presented at Hybrid Art Fair 2020 is based around society, the individual, and their background. A society that moves as one—that devours us, mistreats us, or transforms us at will.
A society that is, however, made up of individuals—all with their own characteristics and experiences who, despite feeling lost in the throes of society, take part in it and are smaller cogs in the greater machine that steers us away from empathy toward the other and brings us closer to trauma and the ego.
Visit their website at Visión Ultravioleta Galería de Arte
Untitled Trilogy 2 (2019) by NuucoBoreal Projects
Untitled, by Nuuco.
The selection of artists for the fourth edition of Hybrid responds to this premise, approaching it through different artistic languages and different reflections.
Vision Ultravioleta (2020)Boreal Projects
Sexualidad del siglo XXI (21st-Century Sexuality), by Xuri Frenton.
Xuri shows us a very pertinent reality: transformed by our environment and times, we see global issues such as anxiety, depression, and apathy.
MM (2020) by Marcelo MendoçaBoreal Projects
MM, by Marcelo Mendoça.
Marcelo tackles identity and personality in an exceptional way. He presents portraits composed of many aspects that make up the personality of the protagonist: experiences, family, friends, preferences, or cities. A whole that makes us unique.
In the search for this uniqueness and the feeling of being needed we are faced with a frivolous society, preoccupied with material possessions and individual wellbeing, that leaves anything different by the wayside.
Memento Nº 11 (2019) by Jair LealBoreal Projects
Memento, by Jair Leal.
Memento Nº 2 (2019) by Jair LealBoreal Projects
Memento, by Jair Leal.
Untitled Trilogy 1 (2019) by NuucoBoreal Projects
Untitled Trilogy , by Nuuco.
Dehumanized by rabid consumerism and the daily bombardment of bad news, we face a desensitized society that no longer sees people as people. Humans are objectified in such a way that we end up finding it easy to let a ship go adrift or talk about immigration as if it were a distant issue.
Untitled Trilogy 1 (2019) by NuucoBoreal Projects
Untitled Trilogy, by Nuuco.
On the basis of this concept, we can comprehend the artwork "future memories," by Nuuco. A reflection that leads us into the future of the concepts of the individual and society.
La Ecléctica
Founded in 2017, La Ecléctica is a multidisciplinary alternative art space where workshops and contemporary art exhibitions are held.
The Eclectica (2020)Boreal Projects
CURIOSIDAD, COTILLEO, VOYEURISMO (CURIOSITY, GOSSIP, VOYEURISM)
is the name of the project presented at Hybrid Art Fair 2020, which involved modifying the space of the room by adding a structure which required the spectator to take a closer look in order to see fragmented and half-hidden artworks.
Find it at La Ecléctica.
Yuan Ru Gallery
Founded in 2016, Galería Yuan Ru has 3,229 square feet of exhibition space. It is based in the center of the city of Taipei and benefits from the impressive view from the Taipei 101 skyscraper. The gallery has an ambitious program of exhibitions and projects by established and emerging artists with international renown and incorporates and provides necessary support to future artists.
Wind Shadow (2018) by Julie HsiehBoreal Projects
Wind Shadow , by Julie Hsieh.
A simple musicality seeps into the spirit of her inkwork, accompanying this simple material with a musical rhythm the likes of which have never been seen before.
Wind Shadow creation (2018) by Julie HsiehBoreal Projects
Wind Shadow , by Julie Hsieh.
A simple musicality seeps into the spirit of her inkwork, accompanying this simple material with a musical rhythm the likes of which have never been seen before.
Juliehsieh performance (2020)Boreal Projects
She uses a soft brush made by hand, similar to a mop, to directly drag the ink onto large-format rice paper. Her brush freely glides over the surface of the paper, guided by the feeling of creation.
Miscelánea
Miscelánea is a multidisciplinary artistic space in which art, design, and audiovisual creation converge with all types of independent cultural manifestations. Since 2005, it has maintained an active program of exhibitions and events that spread and support the work of emerging artists, promoting their work from its headquarters in Barcelona. Artworks by young artists who are now international trendsetters were once a part of their gallery.
All artists are cooler than me (2019) by David MachoBoreal Projects
All Artists are Cooler than Me, by David Macho.
In a world where everyone is an artist and image creator, this project emerges as a moment of clarity in a reality full of young creatives who fight among themselves to make their mark on the market while looking precarious due to the structures provided by the current system.
Jeff Koons and Chicholina a love forever (2019) by David MachoBoreal Projects
Jeff Koons and Cicciolina: A Love Forever, by David Macho.
Faced with the choice of falling behind or changing course, David Macho thinks it would be more clever to expose this problem and express it in art. He paints this madness that no one knows how to cope with and which no one is responsible for.
Ines (2018) by Koko Che JotaBoreal Projects
Inès and The Worms of Lapso, by Koko Che Jota.
Women alone in tranquil places as metaphors for a suspended flame, in incubation, on the warpath, equipped with nothing but the will of reason and wisdom, hibernating between four complicit walls, in rooms that allude to the enjoyment of living well, to the art of everyday life… Because it couldn't be any other way.
Rocio (2019) by Mai BlancoBoreal Projects
Get Emotional, by Mai Blanco.
Emotions are neither good nor bad—they are universal. They have no reason, gender, or shape.
Moral judgment has traditionally been given on emotions—we have been encouraged to feel some and block out others since we were little.
Luci (2019) by Mai BlancoBoreal Projects
Luci, by Mai Blanco.
This project is an argument for emotions. The artworks transport us into the world within as a common space from which we can construct, recognize, and find ourselves. The women in the paintings—through their oversized eyes—allude to being "deep lakes in which we can reflect."
Discover more about all these artists on the website Miscelanea.
This exhibit was created in collaboration with Boreal Project for Hybrid Art Fair.. The international fair of contemporary art celebrated its fourth edition in the Hotel Petit Palace Santa Barbara, Madrid, from February 28 to March 1, 2020.
Find out more about the program through the Newsletter and social networks Instagram and Facebook.
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