Multidisciplinarity is a key element for creativity and innovation. Explore new trends in international artistic production at the fourth edition of Hybrid Art Fair, the international fair for contemporary art.
Hybrid Fair 2020 (2020)Boreal Projects
For the 2020 edition of Hybrid Art Fair, different projects were selected that work with non-traditional methods. These are pieces that play with digital and new symbolic codes, showcasing the more experimental side of emerging art.
This exhibition includes submissions by Ed Video, Guelph (Canada); Vtape, Guelph (Canada); TheOff.Space, Zürich (Switzerland); Window of Fame (Switzerland); Display Parma (Italy); White Garage, Catania (Italy), and Raum E116, Berlin, (Germany).
Ed Video
Ed Video is a space that was created to encourage the production and exhibition of independent multimedia art. Since its foundation in 2012, it has presented a wide variety of exhibitions, events, and projects in its home city of Guelph, as well as all over Canada and the world.
EdVideo (2020) by Brianna LoweBoreal Projects
Still 3, Brianna Lowe.
In the fourth edition of the Hybrid Art Fair, it submitted the work of a young and enthusiastic video artist from Toronto called Brianna Lowe. Five of her videos were projected onto several flat, portable screens, in order to create an immersive and mysterious ambience.
EdVideo (2020) by Brianna LoweBoreal Projects
The room where Brianna's videos were shown was a totally different space from any of the other spaces within the fair.
Check out the web page at Ed Video.
Vtape
Vtape is a contemporary art gallery located in the city of Toronto. At the fourth edition of Hybrid Art Fair, it presented an individual exhibition by the Canadian media artist Jenn E Norton, involving augmented reality and 3D animation. Media based on time was used to create immersive and experimental installations, reframing objects, landscapes, and familiar activities, as well as fantastical and dreamlike situations.
Listening by Jenn E NortonBoreal Projects
Listening, Jenn E Norton.
Using video as the starting point for the process, the compositions of disjointed images captured by the artist are combined in post-production, using a mixture of pre-cinema and contemporary visualization technologies.
They can be found at Vtape.
TheOff.Space
TheOff.Space, in Zürich, invites individuals to exhibit their work. The invitation is open to both young artists with limited experience but an interesting technique, as well as more established artists who have taken a break from their creative endeavors but are now returning to the market.
Samsonite Retinal Readymade (2019) by Christoffer JoergensenBoreal Projects
It boasts a unique location in an old garage, where artists can experiment at ease and develop their skills, strengthening their technique.
Learn more at their web page: TheOff.Space.
Zerrklebt (2019) by Alan MaagBoreal Projects
Zerrklebt, Alan Maag.
For the fourth edition of Hybrid Art Fair, five artists were chosen whose submissions suited the idea of exhibiting in an alternative space such as a hotel bedroom.
The five chosen submissions deal with the idea of "no space" or "transition space": places where people do not stay long, but where they hopefully feel at home.
The idea was to create a sublime sensation for the visitor; a moment of peace, grandeur, and wellbeing. These concepts are all necessary in the best hotel rooms.
TheOff.space (2020) by Rocco A. De FilippoBoreal Projects
The Queen of her World, Rocco A. De Filippo.
Playing with the peculiarity of the fair held in a hotel. The fair is held in a hotel.
In most hotel bedrooms, in the past, and even today, there will be a Bible or some religious symbolism hanging on the wall. Two artists decided to make glass objects (like churches) to create a sanctuary within the room, like some religious people have in their homes.
Window of FAME
Window of FAME is an art space founded in 2017 by artists Marianne Mettler and Tibor Foelders, also in Zürich. It is an independent, not-for-profit venture with a focus on contemporary art and performance. Projects at the Window of FAME art space are not regular collective exhibitions, but rather artworks that interact with their surroundings.
Anytime by Zoé JeanneretBoreal Projects
Anytime, Zoé Jeanneret.
Window of FAME is also a project committed to contemporary art, building bridges between disciplines: new media, visual arts, and dramatic arts, which are thematically linked in this exhibit.
They can be found at Window of FAME.
Some Are More Alike Than Others by Marianne MettlerBoreal Projects
From the series "Some are more alike than others," Marianne Mettler.
Some Are More Alike Than Others by Marianne MettlerBoreal Projects
From the series "Some are more alike than others," Marianne Mettler.
Some Are More Alike Than Others by Marianne MettlerBoreal Projects
From the series "Some are more alike than others," Marianne Mettler.
Raum E116
Founded by Spanish artists Paco Vallejo and Sergio Frutos, Raum E116 has created a space for meeting, exchange, and production for artists from all over the world, since 2009. Within this multicultural and multidisciplinary arena, artists develop both individual and collective projects, from painting, sculpture, and artist books to collage, performance, video art, photography, and textile design.
Fashionable couples 3 X (2019) by Paco VallejoBoreal Projects
La rue del percebe X, Paco Vallejo.
The work by Paco Vallejo takes the audience on an extensive journey through different techniques and formats, as well as through different approaches, perspectives, and subjectivities of the creative process.
Raum E116 (2020) by Samuel NietoBoreal Projects
Chaos Spirals N6, Samuel Nieto.
Halfway between pure abstract and topographical and symbolic representation, Samuel Nieto's work uses lines and color to develop a unique, suggestive universe.
Ceramic phones 2 (2019) by Jara LopezBoreal Projects
Ceramic Phones, Jara López.
Jara's work, "Ceramic Phones," develops projects in photography, graphic design, video, and art direction.
Naked Land III (2019) by Indalecio MarreroBoreal Projects
Naked Land III, Indalecio Marrero
The work is framed around architecture and photography, aligning situationism and existentialism, but also poetry.
Learn more at Raum E116.
Display
Founded in 2018, and based in Parma, Display is a project space established by the artists Massimo Allevato and perfettipietro. The project started as research—a way of learning from images online. It eventually turned into a type of "analog screen," visible 24/7 through a large window onto the street.
Display (2020) by PerfettipietroBoreal Projects
WHAM! Perfettipietro.
At Hybrid 2020, the artist, not physically present in the room but connected via webcam with his assistant, guided the audience through the creation of portraits and drawings using an iPad, as if he were a street artist 2.0.
WHAM! (2019) by PerfettipietroBoreal Projects
His creations were sent via email to people who could then go on to purchase them.
Learn more on the web page: Display.
White Garage
White Garage is an Italian gallery aimed at artistic research, which provides new critical tools for contemporary art and new ways of working in the world of images in their multiple forms. It hopes to improve on traditional methods of art analysis in light of new symbolic codes developed by international digital culture.
Untitled (2019) by Francesco BalsamoBoreal Projects
Untitled , Francesco Balsamo.
This gallery aims to be a balancing platform between artists and the public to share artistic research more widely.
They insist that the art system is changing tack toward greater integration across all creative fields.
Learn more on their web page: White garage.
This exhibit was created in collaboration with Boreal Project for Hybrid Art Fair.. The international fair of contemporary art celebrated its fourth edition in the Hotel Petit Palace Santa Barbara, Madrid, from February 28 to March 1, 2020.
Find out more about the program through the Newsletter and social networks Instagram and Facebook.
