Sport for the Future

The Project Star of Tomorrow, integrates Enel Sharha Esporte e Leisure, which develops a work with young people through sports activities, used as an educational tool and also promotes access to spaces and leisure activities in cities. More than a sponsor, Enel Distribuição Rio will be an active partner in the Craque do Amanhã project, following the results and offering young people the opportunity to benefit from other social initiatives of the companies. The Project Star of Tomorrow has as godparents actress Juliana Paes and football players Ibson, Vagner Love and Paulo Henrique Ganso. The initiative recognizes football as a great educational potential, capable of contributing to the formation of citizenship, combating violence, respect for human rights and social inclusion. All the methodological action of the project is guided from the premises of UNICEF, present in the Guide of Sport and Citizenship. They are: inclusion of all; collective construction; respect for diversity; integral education and towards autonomy.”We had already sponsored this project in 2012 and 2013. And again collaborating with this initiative only highlights our commitment to the development of citizenship and the promotion of the quality of life of our clients. We were able to be closer to children and young people, offer development opportunities not only in sport, but also support in school, and consequently also relate to their families”, says Leonardo Soares, coordinator of Sustainability Projects in Distribution.The initiative is aligned with the UN Sustainable Development Goals (SDGs), mainly SDG 4 (Quality Education).

The Sports Schooling Project is a project with educational sporting event that began its execution in August 2019. The Sports Schooling Project aims to transform the lives of children and young people in the Alto da Balança and Pirambu neighborhood through actions promoted through sport and education in order to contribute to the expansion of access to sports practices through karate, judo, skate and slackline, as well as to soften the exposure of participants to social risks and promote the involvement of children and young people in social initiatives, among other educational objectives, seeking to awaken in these actors the protagonism of children and youth in order to provoke positive changes in society. The Escolação Esportiva project, through actions promoted through educational sports, awakens in children and adolescents from public and private schools in a direct way, positive changes in society, promoting and developing social and human values of dignity, citizenship, respect, justice, etc. peace and solidarity linked to cross-cutting themes. The project takes place in partner schools and/or inspaces attached to schools that are spaces for realization of the practice.

The project promotes social integration, environmental and educational responsibility through surfing providing rescue of dreams, Wellness, quality of life, reducing crime and school dropout.Surf Rescuing Dreams completed one year now in May 2020 benefiting more than 830 school-age students from 7 to 17 years and people with physical or mental disabilities who had an interest in experiencing sports practice.The project is carried out in 4 nuclei of the state of Ceará, 3 in Fortaleza on the beaches: Barra do Ceará; East West and Praia do Futuro and in the municipality of São Gonçalo on Taíba beach.The nuclei contemplated with the project received all the necessary sports material to practice, such as: boards, paraffins, decks, strapes; All of the technical team received first aid training with recyclings; monthly we performed actions with the biologist or health professionals with themes based on the Sustainable Goals; All beneficiaries received project identification blouses and bags, sunscreen and UVA protection vests.The direct impacts of the project were identified with the return of some students to school; progress in school performance; greater social integration; positive collaboration in the treatment of cases of depression; strengthening family relationships; awareness of the importance of environmental preservation; changes in socio-environmental behavior; integration between different social classes; perception of environmental value; enrichment in hygiene care; restoration of future perspective.

The Maglia Rosa (the pink shirt) is the dream of cyclists around the world. Among the winners, outstanding champions and outsiders stand out, such as Richard Carapaz, from Ecuador, winner of the 102nd edition of the Giro d'Italia.We are the official sponsors of Maglia Rosa, a symbol of sporting excellence, passion and determination, since 2016. Four years of commitment and shared values: connections with people and places, respect for the environment and teamwork. We are next to the professionals who put their heads and hearts behind every pressure on the pedal and cover the whole country with our energy. We share the realities of excellence, and our projects for sustainability, innovation and the circular economy are linked to the stages of this magical competition.

Over the years, single-seat racing cars have become faster and faster: today they can reach speeds of 280 km/hr, accelerating from 0 to 100 in 2.8 seconds, with zero CO2 emissions.Formula E of Ceará - The project devises 4 sustainable prototypes of SAE formula electric cars, in partnership with 4 Brazilian universities. The idea is to use automobile sport as a means to expand teaching, research and extension spaces on electric mobility and issues related to the theme, such as research on Smart Grids and storage of energy in batteries more efficiently. The project integrates the concept of Formula SAE (Society of Automotive Engineers), an international competition modality in which undergraduate and graduate engineering students (especially Electrical and Mechanical) build formula vehicles. It has two central axes: the training of students and the sharing of technology for the development of automotive prototypes and the realization of the Electrical Formula competition.The Ceará Electric Formula, a project that unites sport, education and knowledge production in a unique action in the country and allows the creation of a unique research and technical cooperation center, since it involves, in addition to the Government of the State of Ceará, 5 higher education institutions, being the University of Fortaleza (Unifor), Federal University of Ceará (UFC), the Federal Institute of Education of Ceará (IFCE) and the International University of Integration of Afro-Brazilian Lusophonia (Unilab) and the Federal University of Paraíba (UFPB). The project also had the support of private companies such as energy distributor Enel and Cinco Elementos Produções.

The Cearense Baseball Association executes the Baseball Project - Throwing for Tomorrow in partnership with Companhia Energética do Ceará — Enel, through the State Law of Incentive to Sport of Ceará with the intermediary of the Secretariat of Sports and Youth - Sejuv. The project provides a continuous and systematized action in the sports area with emphasis on baseball, which allows access to sport as a factor of training and personal transformation for children and adolescents benefiting from the project. The proposed training process, complementary to formal basic education, aims, above all, to: Offer baseball as one of the alternatives of sports practice in schools; encourage attendance and stay in school; stimulate the development of social, ethical and moral values; and promote the physical, personal and social development of children and adolescents;In its first edition, the project lasted a total of 12 months, benefited 155 children and was executed in two schools of the municipal network of Maranguape.